The NU 65-inch 4K TV offers very good picture performance at an aggressive price. Paired to the fact that it also brings support for webOS and the Magic Remote makes this a very good value-for-money offering. Our only qualm with the NU 65-inch 4K TV is its average audio performance.
The last 24 months have seen a lot of movement within the smart televisions space. New players have thrown their hats into the ring in a bid to capture this growing market. One such player is NU, which recently launched new smart TVs in the Indian market across multiple sizes and budget segments.
Arguably the most interesting of its TVs line-up is the 4K 65-inch smart TV, that in our opinion offers very good value for the Rs 49,990 price tag slapped on it. From its impressive build quality to its good picture performance and support for some interesting features, there are multiple reasons why this TV is the value-for-money king in the 65-inch 4K TVs segment. Read our review for an in-depth take on all of them.
NU TV 4K 65: Picture performance
Let's dive right into what's arguably the most important factor in making a TV buying decision: the picture performance!
The NU 65-inch 4K TV offers brilliant picture performance for the price. In fact, as we found in our display tests, it managed to punch above its weight, not only managing to hit similar numbers in crucial tests as more expensive TVs from the likes of Sony and OnePlus but also surpassing them.
For example, in the Calman Ultimate's Color Checker test, the Spectracal C6 Colourmeter recorded some really good numbers on the TV. Clocking an average DeltaE of just 2.2 and a max variance of 5.9 at Point 2G — shade of blue — the NU 65-inch 4K TV easily surpassed the testing results of far more expensive TVs such as the Sony X75K.
Gamma tracking on the TV was also good and along with it also the RGB balance, with reds and greens, staying very much in check, and some over tracking on the blues. However, the TV maintains a good balance for these colours and the average correlated colour temperature also remains very close to the D65 point.
The panel also covered almost the entire container of the sRGB colour space. While the numbers were good, the gamut coverage number at 95 per cent was nothing to get too excited about. This was also the case for the peak brightness of the panel, which remained stable at 332 nits. To the TV's credit, this number was higher than we've seen on competing LED backlighting TVs such as the Sony X75K, OnePlus U1 and the Micromax Matrix QLED.
In our opinion, much of this is because the TV brings with it some really well-tuned colour presets, with the Cinema preset generally giving very good results not only in benchmark testing but also in real-world usage — especially while watching movies and shows on the TV.
For HDR content, the TV again performs well. However, it does have some limitations, like the lack of Dolby Vision, that need to be mentioned. Although, it'll only be fair to mention that Dolby Vision is a standard that despite being supported on a lot of 4K TVs these days, is not something that you should be basing your buying decision on, because it's still a standard that remains unavailable from the entire line-up of TVs from many brands like Samsung. To compensate for the lack of Dolby Vision, we do get support for HDR10+ on the TV, which does a good enough job of handling content that's mastered to take advantage of it.
The dark scene performance of the TV is also good, with very little blooming effect. Blacks look closer to black, and no noticeable grey tinge is noticed in such scenes, which again is impressive for a TV in this budget segment. Apart from this, we also get decent content upscaling on the TV, however, it's not on the same level as we've seen on TV from more premium brands.
Overall, the picture performance is quite good, with the NU 65-inch 4K TV adopting a mature approach, and instead of going down the path of oversaturated visuals, choosing well-balanced colours to reproduce scenes on the TV, which in my opinion makes the experience of watching movies, shows and even live sports on the TV a more enjoyable experience than you'd find on competing TVs.
NU 65-inch 4K TV: Sound
For sound, we have two 20W speakers, which are not only loud but also offer clean and crisp audio for watching shows and movies. In scenes with a lot of chatter, the audio remains clear, and loudness also is not a problem. However, there's not enough thump in the bass, to offer fuller audio if you plan to use this TV for listening to a lot of music. For that, we'd recommend getting a nice soundbar, or even a good budget home theatre system to improve the cinema and music listening experience on the TV. Another thing to note is that it comes with Dolby Audio support, along with MPEG, Dolby Digital, Dolby Digital Plus, and HE-AAC.
NU 65-inch 4K TV: Design, UI and Remote
One of the most interesting features of the NU 4K TV is that it brings a premium UI experience with it thanks to the fact that it rocks the latest version of LG's webOS. This is a custom UI which is generally found on premium segment TVs from LG. It brings with it access to thousands of applications and over and above that, some well-tuned colour presets that set this TV apart from the crowd present in this segment.
It also gets support for LG's ThinQ app, which lets users control the TV and its various applications straight from their phone. It's one of the best, if not the best, applications for controlling a smart TV from your phone.
Thanks to NU's partnership with LG, we also get access to Magic Remote, which again is picked up straight from LG's line-up of premium TVs. While there is the NU branding on it, there is thankfully nothing new about the remote. It feels solid and offers impressive control of the TV through its mouse cursor-like navigation support. Apart from this, the remote also comes with a variety of functions, including voice assistant and predefined app shortcuts.
We also get a good number of connectivity options on the TV, with 3 HDMI ports, dual-band Wi-Fi and Bluetooth. It also comes with support for Miracast and Apple Airplay.
All of this is inside a frame that's quite premium for the price. There are very slim bezels around the panel and the plastic used for creating the TV's shell is also of high quality. Both these are things that we definitely appreciate in the NU 65-inch 4K TV.
NU 65-inch 4K TV: Verdict
This is a simple one.
The NU 65-inch 4K TV offers very good picture performance at an aggressive price. The resultant price-to-performance ratio, paired with the fact that it also brings with itself support for webOS and the Magic Remote make this a very good value-for-money offering. Our only qualm with the NU 65-inch 4K TV is its average audio performance. But that's honestly both understandable and expected because of the price point it retails at. So if you're looking for an upgrade for your living room, then do consider this TV.
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Sushant Talwar
Sushant Talwar is a full-time foodie who reviews cool gadgets and binges on TV shows when he is tired of playing video games. He is also in love with football and thinks Manchester United is a religion View Full Profile
