Available exclusively via Amazon, the Phicomm Passion P660 is a budget smartphone with an introductory price of Rs. 10,499.
Pit against Xiaomi's Mi4i, the Passion P660 is 7.3mm slim and weighs about 110g, fitting in a 5" full HD display with Corning Gorilla Glass.
It is equipped with a 13-megapixel primary camera with Sony Exmor RS sensor, and a 5-megapixel secondary camera.
Under the hood, it is powered by a 64-bit Qualcomm Snapdragon 615 octa-core processor and Adreno 405 graphics, with 2GB of RAM.
An innovative feature is the multifunction slot that allows the nano SIM slot to also function as a microSD card slot.
The body features sharp edges with a brushed magnesium alloy strip down its sides. The power/unlock button is situated to the right.
The left side of the handset features the volume rocker.
The bottom of the phone hosts the micro-USB port for connectivity and charging.
The 2300mAh battery is housed inside the non-removable plastic back, that also sports the company logo and the camera.
The bottom panel beneath the screen features the multitasking, home and return buttons.
The Passion P660 includes a barometer to keep track of the altitude.
It is equipped with Phicomm's Expect OS UI on Android Kitkat v4.4.4, and also houses 16GB of inbuilt storage.
The latest entrant to the already-crowded budget segment, Phicomm will have to face stiff competition from already-established brands like Micromax, Xiaomi and Asus among many others.