New Delhi, September 21, 2022: SENS, the first wearables brand with 100% Made in India smart devices, today launched a wide range of smart connected products. The company announced the launch of 11 products across categories of smartwatches, TWS earbuds, neckbands, and lifestyle products ahead of the festive season. Available exclusively on Amazon, the products are going to be available starting September 23rd, 2022, at special limited period launch prices. SENS is backed by Jaina Group that has more than a decade long experience in the mobile, smartwatch, wearable, and consumer durable industry.
Aimed at fulfilling the needs and aspirations of Indian Millennials and GenZ consumers, SENS’ product portfolio features some of the industry-first trademarked technologies for a superior consumer experience. These technologies include – IIC™ (Intelligent Insta Connect) – a feature that lets consumers seamlessly pair their earbuds as soon as they open the lid. With this technology, neckbands are able to connect and disconnect automatically through magnetic earbuds. In addition to that, SVVC™ (Smart Video Voice Connect) significantly reduces latency in select TWS and neckbands and keeps the audio/video in a seamless sync. The third technology is called AFAP™ (As Fast As Possible) which offers a quick charge facility to refuel the device to full capacity in record time, present in select TWS and neckbands under the SENS portfolio. Along with that, the smartwatch portfolio will come featured with latest technologies like AMOLED Display, BT calling, Orbiter, etc.
“The last two years completely changed the way Indians look at technology. The demand for smart devices, particularly that for smartwatches and audio devices grew by manifolds. To cater to this ever-growing demand, SENS committed itself to engineer and design high-quality functional products in line with the evolving needs of the modern Indian millennial. They demand products that are sensible yet sensational and that is the need gap we wish to serve through SENS. Our goal is to solve their everyday problems, and enable them to do more while still being affordable”, said Vidhi Jain, Director, SENS. “Our range of wearables are going to be fully Made in India. As a homegrown brand, we look forward to serving Indian customers with our diverse portfolio of products and are sure that they will see value in our offerings”, she added.
“With SENS, our aim is to declutter the smart wearables and hearables market in the country. Through our campaigns and unique go to market approach, we will be able to reach directly to our target audiences of millennials and Gen Z consumers. We will be leveraging new age mediums and strong digital marketing tactics that directly creates a mindshare with our audiences. Our intent is to create a brand made for and by the customers. We want to make the combination of sensible and sensational THE way to approach smart devices”, said Arihant Jain, Director- Sales and Marketing, SENS
All SENS products are manufactured in the local production unit located in Gurugram, Haryana. For a seamless after-sales experience, the company has 500+ service centers across the country, which offer seven-day support, a free drop service, and 6 months to one year of warranty on all SENS products. Additionally, to ensure high-level product quality the brand has a dual lab validation process which ensures all products go through numerous thorough tests before reaching the customers.
About the products
All SENS products are designed by in-house teams based out of India and the USA. As an ode to the scientific and creative geniuses of our times, SENS has named all its products after renowned scientists and artists. With interesting names such as Edyson, MJ and Einsteyn, SENS’ products come with advanced AI driven features, coupled with state-of-the-art design and cutting-edge technology, all built by the in-house teams at SENS.
SENS Wearables
The wearables include four different smartwatches with cutting-edge technology and advanced fitness tracking features. All SENS smartwatches are equipped with fitness tracking features including SpO2 & heart rate monitoring and come with unique sports modes and a variety of other features.
A perfect everyday companion, the watches come with high-resolution dials, customizable watch faces and strap options along with IPX 4 and 5 rating water resistance and compatibility with both iOS and Android.