Following the successful launch of X-Fit 1, Noise, India’s leading connected lifestyle brand, today rolled out its latest smart fitness tracker X-Fit2. The new device featuring 60 sports modes and 150 watch faces in a new age design chassis, is an addition to the series co-created in partnership with HRX, India’s homegrown fitness brand by Hrithik Roshan and Exceed Entertainment. With Vaani Kapoor as the brand ambassador, the X-Fit 2 is available for INR 1,999 and up for grabs across Flipkart, Myntra, and Gonoise.com.
Designed for today’s digital-first consumers, the new fitness tracker heralds the philosophy of both brands – the perfect synergy of Noise’s innovative technology and HRX’s design elements, setting new benchmarks for lifestyle products. Equipped with new-age technology the new X-Fit 2 motivates the athleisure-loving community to pursue their fitness goals with style.
Amit Khatri, Co-Founder, Noise, said, “We have always kept innovation at the forefront of our brand’s ideology. After the raging success of X-Fit1 in India, we are all set to take it a notch higher with X-Fit2 which comes with more compelling features. We partnered with HRX last year to launch the X-Fit series and we are delighted to see the overwhelming response we have already received. We hope to replicate this success with X-Fit2 and will continue to empower more consumers with gadgets that add on to their fit and progressive lifestyle.”
Noise endeavors to provide a personalized experience to the customer, and X-Fit2 will do exactly that. The sleek, stylish, and lightweight X-Fit2 sports a 1.69 TFT LCD display and offers features like 60 sports modes and 150 watch faces. On top of this, the Noise Health Suite enables it to monitor heart rate, sleep, and stress levels, coupled with tracking activity levels and female health markers. The device comes with IP68 water resistance and offers a battery life of 7 days. It is also integrated with the NoiseFit app, allowing users to unlock health tracking analysis along with updates with breathing mode, reminders, and weather forecast alerts. X-Fit2 comes in three colors – Jet Black, Silver Grey, and Space Blue.
Commenting on the partnership and campaign, Mr. Afsar Zaidi, Co-founder, and CEO at HRX said, “Noise and HRX have seen a great response through this collaborative partnership last year when we launched X-Fit 1. We are very excited to partner with Vaani Kapoor for our limited-edition range X-Fit II. Vaani is known for her enviable transformation and is one of the fittest actresses in the industry. As we designed this campaign, Vaani stood out as a natural choice due to our shared values towards health and wellness.”
Noise has recently roped in Vani Kapoor as its brand ambassador for X-Fit 2, who is also the face of its latest campaign #KeepGoing, to get people talking about their fitness goals.