MediaTek has announced the availability of two new SoCs in India. Called the MT2511 and MT2523, company says that the two are targeted towards the emerging health, fitness and wearable market in India. The MediaTek MT2511 is the company’s first bio-sensing analog front end chip that is designed for health and fitness devices, while the MediaTek MT2523 is designed for active and fitness smartwatches. MediaTek says that the MT2523 is also the world’s first system-in-package (SiP) to offer GPS, dual-mode Bluetooth Low Energy, and MIPI-supported high-resolution mobile screen. Products powered by these two SoCs are expected to be available in devices in the country by early 2017
Read the complete press release below
MediaTek India, a leading fabless semiconductor design company, today announced the availability of two new System on Chips (SoCs) specifically targeted towards the emerging health, fitness and wearables market in the country. The MT2511 is MediaTek’s first bio-sensing analog front-end (AFE) chip designed for health and fitness devices, and the MT2523 is designed for active and fitness smart watches, also the world’s first system-in-package (SiP) to offer GPS, dual-mode Bluetooth Low Energy, and a MIPI-supported high-resolution mobile screen. End products powered by MT2511 and MT2523 are expected to be introduced in the India market by early 2017.
Both chipsets aim to target the fitness & healthcare sector which is one of the fastest growing sectors globally as well as in India. According to the International Data Corporation (IDC), the wearables market in India sold over 400,000 units in the first quarter of 2016. The sales were driven majorly by fitness bands with 87.7 per cent market share whereas smart wearables contributed to around 12.3 per cent. With such positive developments in the country, MediaTek is using its global expertise to further reach in IoT segments like wearable technology with special focus on healthcare.
“MediaTek has always focused on combining power with efficiency and we are leading the charge in bringing this know-how to IoT products in India,” says Mr. Kuldeep Malik, Country Head – Corporate Sales International, MediaTek India. “With the MT2523 and MT2511 SoCs, MediaTek aims to broaden the scope of wearable segment in India to also cover health-related applications and deliver a variety of devices like fitness trackers, active lifestyle smart watches, sports and fitness bands.”
The specifications for the SoCs are given below: