Sony launches, new lineup of Bravia 4K HDR TVs in India

While 4K content is yet to hit mass consumption levels, television makers are busy launching new and better line of 4K TVs. Earlier today Sony India announced the launch of its premium 4K HDR TV lineup. The new lineup of TVs consist of five TVs with prices starting from Rs. 1,94,900 for the 55-inch Bravia X8500D. All five TV’s feature Google’s Android TV platform and features voice search. This allows users to search for content directly from the remote. Furthermore, The “One TV Remote” can control both the TV and your DTH or set top box, So that you don't have to use two remotes. Also, these televisions are recommended by Netflix and Sony has provided a dedicated Netflix button, right on the remote.

Read the full press release below

Committed to providing ultimate consumer experience, Sony announced today its 2016 BRAVIA 4K HDR line-up.  The new 4K HDR models are a true novelty for consumers, adding real value to their 4K TV viewing experience.
 
The 2016 BRAVIA line up boasts of Sony’s 4K HDR technology – a burgeoning video standard that greatly expands the range of possible visual expression by reproducing stunning details never produced before by a 4K TV. Combined with 4K Ultra HD resolution, HDR video content delivers exceptional detail, colour and contrast, with a far wider range of brightness than other video formats. The technology reflects most lifelike picture with brilliant highlights and fine detail. The HDR compatible content and services are now expected to become more prevalent via Internet video services, TV broadcastings and Ultra HD Blu-ray titles.
 
Additionally, the 4K HDR range supports Google’s official Android TV operating system offering a unique experience of Sony’s exclusive user interface, exclusive TV apps and a plethora of TV apps & features from GoogleTM.
 
Launched last year in India, Sony’s range of Android TVs have garnered excellent feedback from the market and has established itself as one of the leaders in smart TV segment.
 
The 2016 range of Sony’s Android TVs additionally delivers features which makes the TV viewing via DTH/STB, an extremely user friendly experience. The upgraded Voice search function enables customers to search their channel names/TV contents without manual typing or remembering the respective channels. The seamless user interface of the Content Bar allows a customer to explore other TV contents, internet videos via YouTube or Netflix without disturbing their ongoing TV contents. Furthermore, the inbuilt Program guide & one TV Remote controlling both DTH/STB & BRAVIA supports in delivering a much needed experience for the Indian Market where customers spend majority of their TV viewing time into DTH/STB contents than any other online contents/TV features
 
The Google Play offers a huge and ever-growing choice of apps which are customized for TVs. With its access, one can enjoy a huge range of games, movies & music contents from Google.
 
Sony’s Android TVs also makes it extremely easy for customers to connect their smartphones (including Android OS & iOS) in the easiest manner. The Google Cast further offers greater connectivity than ever before by allowing to cast contents directly from their mobile devices. It facilitates sending movies and music from smartphone to TV thereby using the phone as a remote control.
 
In addition, all the 4K HDR series (X9350D, X9300D & X8500D Series) are Netflix Recommended TVs, which means customers get the best experience for Netflix .This is attributed to the special features like direct Netflix button on the TV remote, quick app launch and easy navigation and switching between apps and inputs.
 
The 2016 BRAVIA Series also introduces Sony’s new and exquisite design concept- ‘Slice of Living’ which encapsulates the design that feels at home and merges with the overall surroundings. Structurally simple, 2016 BRAVIA TVs resonate with living room design as they are recomposed of slate shapes that seem sliced from walls or the floor and screens that recall pictures or windows. Free of distracting elements, TVs across the lineup have the ability to route the cables through the stand, thereby concealing it from view on all sides. With this, Sony aims to set a new standard in elegant TV design maintaining the harmony of a living room while still making a statement.

Slice of living design
 
BRAVIA X9350D: The Ultimate in picture & sound
 
The BRAVIA X9350D Series establishes itself as the Sony’s flagship model in the 4K HDR series. The series boasts of the best picture and sound experience for the customers making it the stand alone choice for any customer wanting to purchase a TV with the ultimate viewing experience.
 
For the stunning picture quality, this TV pairs the brilliance of 4K clarity with the brightness, color and detail of High Dynamic Range (HDR).Powered with Sony’s unique technologies-4K Processor X1, 4K X-Reality PRO, Triluminos Display & X-tended Dynamic Range, the TV performs thousands of adjustments every second to dynamically enhance resolution, colour and brightness, taking every scene to the vividness of 4K and beyond.  
 
The magnetic fluid design produces with DSEE HX upscales the sound sources to near high-res quality, resulting in details and dynamics like of an original sound. The series comes with the new carbon fiber speaker providing better sound with more enhanced sound pressure and higher sound speed.

With the most authentic High-Resolution Audio, customers can enjoy true-to-life scenes and sounds from a TV that put you at the heart of the action.

In terms of design, the series has Sony’s iconic wedge design which is the perfect blend of aesthetics and functional beauty. Slim at the top with a full flush surface, the Series is uniquely designed for deep, rich sound with its front facing speakers.

The series is powered with Android TV and delivers a unique value proposition to its customers.

 
BRAVIA X9300D: Beautifully designed for brilliant pictures
 
The new masterpiece from Sony is a perfect amalgamation of world class technology and luxurious design aimed to uplift the TV viewing experience. The BRAVIA X9300D is a 4K HDR television offering breathtaking picture quality in a super thin design.
 
Owing to its supreme technology and craftsmanship the X9300D Series was recently honored with the “Red Dot Design Award 2016”.
 
The Slim backlight drive with X-tended Dynamic Range PROTM reproduces a far wider brightness range than a conventional LED TV with brighter peaks and deeper, more revealing shadow detail and blacks.  When combined with an HDR signal, experience even greater brilliance in every scene as it increases the quality of HDR with finely-gradated bands of colour, more vibrant colours & details all thanks to 4K Processor X1, 4K X-Reality PRO, Triluminos Display.
 
The BRAVIA X9300D draws inspiration from the ‘Slice of Living’ design concept and comes with clever cable management keeping the wires out of view and mounts it close on the wall like a picture frame.  The sleek, flat bezel accentuated with a Champagne Gold strip creates a visual link between all sides, framing and emphasising the ultra-slim nature of the TV. The beautiful design the X9300D boasts an elegant, tapered front plate that lifts and angles the TV to create a sense of lightness while also ensuring stability. Finished in aluminium, the warm silver tone of the stand perfectly complements both the TV and living space.

The sound is enhanced with ClearAudio+ which fine-tunes TV sound for an immersive experience.Hear music, dialogue and surround effects with greater clarity and separation. Also, with Digital Sound Enhancement Engine (DSEE) technology, lost frequency components (especially high frequencies) are restored for natural sound with a more spacious feel.  

The series is powered with Android TV and delivers a unique value proposition to its customers.

BRAVIA X8500D: 4K HDR Picture in a unique Design

The BRAVIA X8500D is Sony’s entry level 4K HDR model and is a simple combination of aluminum framed panels.
 
The picture quality of this series is a treat for the eyes and delivers an amazing 4K HDR experience with 4K Processor X1, 4K X-Reality PRO & Triluminos Display. The series sets a benchmark in the entry level range of 4K TVs available in the Indian market by creating a remarkable TV viewing experience with the best of clarity, colour, contrast and more.
 
Keeping up with the ‘Slice of Living’ concept, the TV is beautifully designed ensuring its stunning contours aren’t compromised by cables or clutter. The clever cable management keeps wires hidden as much as possible.

The sound is enhanced with ClearAudio+ which fine-tunes TV sound for immersive experience. Hear music, dialogue and surround effects with greater clarity and separation. Also, with Digital Sound Enhancement Engine (DSEE) technology, lost frequency components (especially high frequencies) are restored for natural sound with a more spacious feel.  

The series is powered with Android TV and delivers a unique value proposition to its customers. All the products will be available in all Sony Center and major electronic stores across India.

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