Micromax has launched the Canvas Spark 3 smartphone priced at Rs. 4,999 and will be available exclusively on Snapdeal. The device will be available via flash sale on April 7 and registrations will start from April 1. The Micromax Canvas Spark 3 comes with a 5.5-inch HD IPS display and is powered by a 1.3GHz quad-core processor, and 1GB of RAM. The phone is equipped with a 2500mAh battery and 8GB of onboard storage. At the back is an 8MP primary camera with a 5MP front camera.
Read the complete press release below
Micromax Informatics Ltd. today announced a new addition to its massively successful Spark series of smartphones – the Canvas Spark 3exclusively with Snapdeal. The launch marks a big step forward towards the company’s vision to dominate the smartphone market in India by offering an extraordinary smartphone with industry’s best features to price ratio.
Micromax Canvas Spark series is already a big hit with consumers with its earlier two smartphones Canvas Spark 1 and Canvas Spark 2 selling more than more than 1 million units within six months of its launch. The Spark series have garnered excellent customer feedback with over 87000 positive ratings and an overall rating of 4.5 stars out of 5 from consumers. The Canvas Spark series has built a very strong equity with its users that over 94% users have recommended the product to others on the Snapdeal website. With the launch of Spark 3, the company is all set to outdo the massive success of the Spark series.
Big screen has become a rage amongst consumers who are looking at achieving more with their smartphones from gaming to watching videos. True to its belief, Micromaxrealized this trend early on and has been focusing on offering larger screens to the consumers at a price to specs ratio never seen. With the launch of Canvas Spark 3, Micromax is looking at offering consumers an unparalleled entertainment experience through a combination of strong performance, bigger screen, good battery life and optimal processing power.
The Canvas Spark 3 will be available exclusively on Snapdeal at a disruptive price of Rs 4,999/- via flash sale on April 7th2016 at 12:00 noon. The online registrations on Snapdeal website will start from 1st April 2016 where users can pre-book their smartphone. The partnership with Snapdeal further simplifies the process for millions of new-age Indian consumers to get their Canvas Spark smartphone with just a few clicks.
Commenting on the new launches, Mr. Shubhajit Sen, Chief Marketing Officer,Micromax Informatics, said, “The smartphone market in India is rapidly evolving with more and more consumers using their phones for varied purposes right from the basic use to work and entertainment. Even though smartphone market is growing fast, it still stands around 17% of the overall mobile phone market presenting a huge opportunity to upgrade as well as expand the overall market. Through our partnership with Snapdeal for exclusive Spark series, we have very successfully expanded the overall entry smartphone market and created a favorable impact in the ecommerce channel capturing over 11% of the exclusive online market last year.”
He further added, “India being a value driven market, the consumers are seeking more productivity, efficiency, entertainment, multitasking and better connectivity. With the launch of the Canvas Spark 3, we are yet again reinforcing our commitment to make technology and entertainment accessible for everyone and at the same time introducing more people to the best of the connected world. We will continue to disrupt the market with similar innovations in the near future to keep raising the benchmark for technological innovations that directly address the ever evolving consumer needs.”
Tony Navin, Senior VP, Partnerships and Strategic initiatives, Snapdeal, added "We are excited to launch the latest addition to Micromax Canvas Spark series exclusively on Snapdeal. This series has received an overwhelming response from our customers in the past. We are confident thatMicromax Canvas Spark 3 will be an even bigger success with its power packed features coupled with reliable and frictionless delivery experience offered by Snapdeal."
Entertainment Unplugged!
Targeted at consumers who use their smartphone as the primary media and entertainment consumption device, the Canvas Spark 3 comes with a 5.5-inch HD IPS screen enabling consumers to watch movies on the move with stunning color consistency and vivid display. The smartphone brings best in class experience for music aficionados and delivers clear, room-filling, deep sound, thanks to the 2509 speaker with a 1.5 CC box. Consumers can watch videos and play HD games uninterrupted with Canvas Spark 3’s long-lasting 2500mAh battery!
Capture Memories with Deeper focus and Sharper Shots!
Capture splendid photographs with the new smartphone’s 8MP Auto Focus rear camera. Taking selfies was never more fun with a 5MP FF front camera for the selfie aficionados. Also keeps your precious memories safe and enjoy on-the-go access to your files, music and pictures with 8GB ROM.
Performance Powerhouse
Users can be guaranteed of seamless multitasking and experience with the powerful 1.3Ghz quad core processor and 1GB RAM promising faster accomplishments for all work on-the-go. The phone comes preloaded with 10 regional languages that lets users communicate without any language barrier. Users can type, chat or change the menu of their phone in their preferred language. One can swipe right to translate or left to transliterate their messages in the language they want to communicate in. The ‘Swipe’ feature of the smartphone powered by Indus helps the consumers to type faster in their regional language using the patented Regional Keyboard with Matra and Word prediction and offers over 2 lakh words for each language. Available in an elegant form factor, the smartphone comes in black and champagne gold colour.