February 25th was LeEco day, the company’s biggest shopping carnival in India so far, received an incredible response from consumers. In its bigger-than-big shopping bonanza, the company had put up exciting offers and benefits valued at around Rs. 8 crores, making it the largest and most attractive shopping carnivals organized by a smartphone brand on e-commerce platform till date. With offers such as exchange offers on old smartphones, cash back offers on Axis bank cards, Bluetooth headset giveaways worth Rs. 2800 and a bumper prize of Mahindra KUV 100, the LeEco Day was a great hit with consumers.
The shopping carnival garnered a massive response from consumers, highlighting the growing strength of the company’s ecosystem-based superphones and signalling the potentially massive impact on Indian consumers as it continues to consolidate its presence. The festival’s success is evident from the response the company received for its Le Superphones on Flipkart today. Having sold 25000 units in just 16 minutes, goes on to show the success of LeEco’s shopping festival.
Expressing gratitude to Indian consumers who have helped the brand gain so much popularity in just a short span of time, the senior management of the company plans to personally undertake the delivery of the Superphones to first few customers across the 4 cities of – Delhi, Mumbai, Bangalore and Hyderabad. This is being planned as part of LeEco’s consumer-connect policy which has been integral to the unprecedented success the company has had in such a short period in the Indian market.
Additionally, in a gesture befitting a socially conscious corporate, LeEco, the internet and technology conglomerate joins hands with Akshaya Patra to support a mid-day meal for two children for every Le Superphone sold (Le 1s and Le Max) on LeEco Day on Feb 25, 2016. The initiative is part of a program that helps Akshaya Patra feed over a million children, who have the zeal to learn and the potential to contribute to India’s social and economic development.
About LeEco: LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs nearly 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley.
With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of innovation, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.