itel launches six new phones in India

Updated on 23-May-2016
HIGHLIGHTS

itel has launched three smartphones priced below Rs. 10,000, and three feature phones priced below Rs. 2,000

itel has announced the launch of three smartphone and three feature phones in India. The feature phones will be categorised as SmartSelfie, SmartPower and Shine, while the smartphones will be categorised as SelfiePro, PowerPro, and Wish. The three feature phones launched by the company are called SmartSelfie it2180, SmartSelfie it5231, and SmartPower it5600, while the three smartphones are called Wish it 1508, SelfiePro  it1511, and PowerPro it 1410. The feature phones are priced below Rs. 2,000, while the smartphones are priced below Rs. 10,000

Read the complete press release below

Underlining its commitment to provide value plus mobile-based connectivity solutions to the country’s consumer base, itel, the hi-tech innovative brand for the masses, has announced the launch of 3 smartphones and 3 feature phones. The feature phones will be categorized in 3 series viz. SmartSelfie, SmartPower and Shine and Smartphones will have SelfiePro, PowerPro and Wish series. The feature phones will be strategically priced below INR 2000 and smartphones below INR 10,000.

SmartSelfie will attempt to redefine the consumer expectation whilst having a front camera in all its phones.  SmartPower will be focussed on bigger longer lasting battery phones and Shine will have good looking phones. Similarly Smart phones will have SelfiePro focusing on comparably astounding camera experience, PowerPro catering big long lasting battery and Wish series providing value with good looking phones.

Following the launch, itel introduces 6 new advanced products, providing incredible value for the money spend. The Wish it 1508 is the champion product amongst the new launches, enabled with 3G connectivity and pre-installed with Android 5.1. Running on a Quad core, 1.2 GHz processor along with a 512 MB RAM, the phone also comes with 5.0 MP back and 2.0 MP front camera and supports dual-SIM with dual standby functionality. Furthermore, SelfiePro it1511 is a 4G enabled smartphone that operates on the latest Google release namely, Android 6.0 Marsh Mallow and comes with dual-SIM/dual standby capability.

The SmartSelfie it2180, SmartSelfie it5231 and SmartPower it5600 are GPRS-enabled dual-SIM feature phones, each coming with its own unique set of specifications. The it5231 and it2180 from the SmartSelfie series are equipped with functional front cameras, while SmartPower it5600 comes with a bigger battery and a longer standby time. On the other hand, itel is also making smartphone connectivity more accessible with its PowerPro it1410, which comes equipped with 2800 mAh battery and 3G/GPRS connectivity.

Speaking on the launch, Sudhir Kumar, CEO, itel India, said, “In today’s digitally-led world, mobile connectivity has become a necessity instead of a privilege. With the launch of these phones, we are providing Indian consumers with the perfect amalgamation of value plus and functionality. We are confident that these phones will find great reception amongst the aspiring Indian mobile phone users and will play a major role in making India truly digital.”

“The rural and the semi-urban consumer, despite accounting for more than 60 percent of the country’s population, has hitherto been largely untapped by the incumbent mobile players. We are going to change that with a dedicated focus on providing extremely relevant, high-quality customized products that cater specifically to the connectivity requirements of these geographies,” added Sudhir Kumar.

Key Specification

Specification It1508 It1511 it1410
Color Dark Blue, Champagne Gold Black, Champagne Gold Gun Black
Rear Camera 5 MP 8 MP 2 MP
Front Camera 2 MP 2 MP 0.3 MP
RAM 512 MB 1 GB 512 MB
ROM 8 GB 8 GB 8 GB
Display 5 inches 5 inches 4 inches
OS Android (5.1) Android 6.0 Android 4.4.2
Platform Quad core, 1.2 GHz Quad core, 1.0 GHz Dual core, 1.3 GHz
Battery 2400 mAh, Li-ion 2500 mAh, Li-Polymer 2800 mAh
SIM Card Dual Sim Dual Sim Dual Sim
Price Rs. 3,899 Rs. 6,999 Rs 3,339
Specification It5231 it5600 It2180
Color Blue, Champagne Gold White+Light Gray, Black+Red White+Light Gray, Dark Blue
Rear Camera 0.08 MP 0.08 MP 0.08 MP
Front Camera 0.3 MP NA 0.08 MP
RAM 64 Mb 32 Mb 32 Mb
ROM 64 Mb 32 Mb 32 Mb
Display 2.4 inches 1.77 inches 1.77 inches
Platform MTK6260A MTK6261D, 260MHz MTK6261D, 260MHz
Battery 1900 mAh, Li-ion 2500 mAh, Li-ion 1000 mAh, Li-ion
SIM Card Dual Sim Dual Sim Dual Sim
Price Rs. 1,296 Rs. 973 Rs. 839
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