InFocus launched a line of products today, under the outlining theme of naked eye 3D display technology. The InFocus lineup in India saw the addition of four new smartphones, seven new television, three feature phones and a 2-in-1 tablet, all of which will begin sales from around September. Initially, InFocus has stated that the products will be rolled out via Snapdeal and Amazon, its online partners. However, it has also vowed that it will soon be bringing its products to offline retail stores, and is working on a business model to catalyse distribution chains.
Of the entire host of products released, the most notable is the InFocus M550-3D smartphone. What sets this device apart from other phones is its 3D-rendering 5.5” IPS LCD display at a resolution of 1080×1920 pixels. What more, you do not need goggles to view 3D content. During the short time we spent with the device, the 3D stills and movie clips looked nice and convincing. The 3D view, however, has a narrow viewing angle, and tilting your head about 40 degrees away from the perpendicular viewing line will switch the view back to 3D. The passive 3D display, however, is a nice initiative by InFocus to differentiate itself from the increasing number of companies in the Indian smartphone industry.
The M550-3D packs in a MediaTek MT6752 octa-core processor clocked at 1.7GHz, along with 2GB of RAM, 16GB internal memory, 13MP BSI sensor primary camera and a dual-lens IR-assisted wide angle front camera setup, which enhances 3D-self portraits. The 3D camera feature, however, was a little slow and did not seem too convincing, although we would love to spend more time with it, before passing a judgement. It runs Android v4.4 (KitKat), with a upgradeable to Android v5 (Lollipop), and is powered by a 3100mAh battery. It will be priced at Rs. 15,999.
The 2.5GHz Snapdragon quad-core-powered InFocus M812 packs in a 5.5” FHD display, with 3GB of RAM, 16GB storage, aluminium unibody design and a 13MP/8MP camera combination for Rs. 19,999. At lower prices, InFocus M808 is powered by a MediaTek MT6753 octa-core 1.3GHz processor with 2GB of RAM, 16GB internal storage, a 13MP/5MP camera combination and a 5.2” FHD display for Rs. 12,999. The Rs. 5,999-priced M370 features a textured back, with a 5” HD display, 1GB RAM, 8GB internal memory, and Qualcomm Snapdragon 1.1GHz quad-core processor.
The range of LED televisions by InFocus features two Ultra HD models (sized 50” and 60”), three Full HD models (sized 40”, 50” and 60”) and two more HD-panel models, sized at 24” and 32”. InFocus hasn’t indicated at a possible pricing scheme yet, and stated that it is targeting the late-September festive season in India as a possible time to launch the TVs in the market.
Additionally, InFocus has added that it is targeting a growth of revenue to $1 billion by 2016. It is also planning to initiate completely local manufacture and assembly of products in India as part of its Make in India initiative, along with manufacturers Foxconn.
Read the entire Press Release of InFocus’ mega launch here:
US Technology Major InFocus sets its eyes on India;
Launches wide range of Smartphones, Tablets & LED TVs
Innovation, Design and Quality were on full display as InFocus lifts the curtain on a daring portfolio of groundbreaking tech for the Indian market
New Delhi, July 28, 2015: American technology pioneer InFocus has sent shockwaves through the Indian tech world with the mega-launch of an audacious portfolio of Smartphones, Tablets & LED TVs. Naked eye 3D technology, anodized aluminum unibody smartphones and brilliant Ultra High Definition LED displays are just a snippet of the innovative technology and premium designs showcased at the grand event. The impressive range firmly bolstered InFocus’s position as a rising star in the mobile communication, multimedia entertainment and visual collaboration spaces in India.
Speaking at the event, Sachin Thapar, Country Head InFocus India said, “Our mission for InFocus in India is as bold as it is simple: InFocus is determined to enrich the lives of all Indians by pushing the boundaries of technology and design innovation and providing quality consumers can trust. With the help of strategic partners such as Foxconn and SuperD, we will revolutionise the mobile communication, electronics and visual display markets in India with our fantastic portfolio, and undoubtedly reach $1 billion by the end of 2016.”
In total, InFocus launched four new smartphones – M812, M808, M550-3D & M370 – ranging in price from INR 19,999 to INR 5,999, seven UHD & FHD/HD LED TVs ranging in size from 70” to 24”, a 2-in-1 tablet and three feature phone models over the course of the two-hour event. InFocus also hinted to the packed crowd of bloggers and journalists that this is just the first phase of this aspirational brand’s rollout in India and the Indian public should expect to see a great variety of new products and product lines from InFocus in the not-so-distant future.
Smartphones: The InFocus M550-3D and its revolutionary naked eye 3D technology allows one to get lost in 3D movies and video anywhere or game in 3D on the go without being hindered by 3D glasses. With 2GB RAM / 16GB ROM and a powerful MediaTek 1.7GHz octa-core processor, M550-3D is poised to be the smartphone of choice for anyone who loves to go off the beaten path.
InFocus’s show-stopping Metallic Series, consisting of the InFocus M812 and InFocus M808 smartphones, is a flawless blend of impeccable aesthetics and technological innovation. Chiseled to perfection, the top-of-the-line M812 features an anodized aluminum unibody design, 3GB RAM / 16GB ROM and a Qualcomm 2.5GHz quad-core processor to make it one sophisticated, powerful phone. The M808 features similarly stunning anodized aluminum unibody housing and a first-rate 13MP HDR camera; christened as the “True Metal Artist”, M808 allows one to take top-quality photos with minimal noise.
Rounding out this impressive smartphone lineup is the InFocus M370, a study in modern craftsmanship. Powered by a Qualcomm 1.1GHz Quad-core processor and featuring a stylish textured back cover design, M370 is the ideal phone for India’s fashion-conscious college students and stylish early jobbers.
LED Televisions: On vibrant display in the event demo area was InFocus’s full range of Ultra HD, Full HD and HD LED televisions. Available in 70”, 60” and 50” sizes, InFocus UHD LED TVs delight and amaze with incredibly immersive, true-to-life 4K imagery – four times the already spectacular detail of Full HD 1080p resolution. Apart from superlative UHD resolution graphics, InFocus UHD LED TVs come equipped with virtual surround sound for an earth-shattering sensory experience. And with FHD and HD-ready models ranging in size from 60” to 50”, 40”, 32” down to 24” HD LED TV, InFocus allows one to enjoy the brilliance and clarity of high definition in every room, shop and office.
Also unveiled during the event was InFocus’s 2-in-1 hybrid tablet and economical feature phones. The 2-in-1 hybrid tablet with 10.6” FHD touch display and detachable magnetic keyboard will make a smart computing choice for today’s highly mobile young professional. The InFocus F110, F120 and F135 feature phones sport brilliant 1.77”, 2.4” and 2.8” displays respectively that are sure to give feature phone fans something to talk about.