Huawei says that the partnership with Lionel Messi is a showcase for the brand’s alignment with people
Huawei has announced that it has appointed Lionel Messi as its latest Global Brand Ambassador. The company says that the partnership with Lionel Messi is a showcase for the brands alignment with people and brands that demonstrate, and strive towards its shared value of connecting greatness. They say that by connecting greatness, Huawei demonstrates its passion towards its customers.
Read the complete press release below
Huawei, global leading company in ICT and telecommunication solutions, today announces Lionel Messi’s appointment as the latest Global Brand Ambassador to the company. The partnership with Lionel Messi showcases the brand’s alignment with people and brands that demonstrate, and strive towards its shared value of connecting greatness.
Challenges test our desire to achieve what we want and love. To connect with greatness, we have to value the growth, learning, experiences and struggles as the parts of our story that took us where we are now. Those who understand that are always pursuing not success but challenges, to be better. That is what makes Huawei and Lionel Messi a perfect fit.
“Lionel Messi will help our brand to encourage people to focus, persevere and breakthrough; to connect with greatness, especially in Europe, Asia, and Latin America, where Huawei puts great devotions. We both honor the path we walked to what we have achieved, and with each new challenge we renew our commitment to find the path to success.” said, Kevin Ho, President, Handset Business, Huawei Consumer BG.
By connecting greatness, we demonstrate our passion towards our customers. This concept also mirrors Lionel’s life and career. Lionel and his family did everything they could, including leaving their home country, to connect Lionel’s life with his aspirations and dreams of playing professional football.
“We are happy to announce our collaboration with an extraordinary individual who inspires people all over the world to pursue their dreams, to face challenges to become better with each day. Just like our brand which strives for excellence and innovates to better itself to reach newer heights of greatness, Messi is the epitome of perseverance, excellence and commitment.” said Mr. Allen Wang, President Consumer Business Group for Huawei India.
Huawei believes that sports are a great way in which people enrich their lives and that is why our commitment towards sports in general, is so strong. In the India market Huawei completed 16 successful years and has associated with cricket, a sport which resonates the Huawei brand value, by sponsoring RCB in the Indian Premier League. “Besides cricket, football is another game which has a lot of followers in India and we are excited to be associated with the World’s top football athlete”, added Mr. Allen Wang.
Lionel Messi said: “You have to fight to reach your dream. You have to sacrifice and go all in, always looking forward to achieving greatness. The day you think there are no improvements to be made, you have to keep working for reaching other achievements.”
Driven by its obsession to innovation and commitment to excellence, Huawei has now become the top 3 smartphone manufactures around the world. In recent months Huawei has launched a series of blockbuster products like the Huawei Nexus 6P and Honor 7, which were amongst the top ranked phones of 2015 and more recently the Honor 5X and Honor Holly 2 Plus which received a lot of accolades at MWC 2016 and has also become an instant hit with Huawei and Honor consumers.
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