OnePlus, the global technology brand, is set to unveil its largest ever OnePlus Experience store globally in Bengaluru, India, today. The all-new store, called the “OnePlus Boulevard” will serve as a landmark venue for its India community to gain global premium user experience, while personally connecting with the brand. The virtual launch today will include an extensive digital tour of the state-of-the-art establishment, giving viewers and the OnePlus community members the valuable opportunity to virtually experience the massive retail space.
After setting the precedent with its landmark OnePlus Nizam Palace Store launch in Hyderabad, the brand is set to create yet another new milestone for its thriving community in the country. Located on the iconic Brigade Road, the store architecture is inclusive of green areas and allows natural light to pour in. This makes the in-store experience like a walk in a park, while serving as a boulevard of OnePlus technology offerings.
The distinctively designed store uses a five-sense omni-directional design approach. The design concept is aimed towards providing customers with a holistic, premium offline experience to interact closely with the brand’s offerings. The store also has a lot of natural and earthy elements giving the space a lot of warmth and elegance. Some of these design elements include the terracotta material finish for the walls which is known to give an earthy touch to the space, ample natural light as well as green spaces around the store. The store also houses several clay and ceramic art works sourced from artists across India
The OnePlus Boulevard is built to serve as a special hub for its community to experience the brand’s innovative technology, interact with like-minded community members and spend quality time at the new store. The store includes a dedicated community zone comprising of a community lounge, gaming zone as well as an auditorium to host events. The OnePlus Boulevard also features the signature coffee experience zone, a special unboxing zone as well as a dedicated customer service center.
Addressing the launch of the new OnePlus Boulevard, Navnit Nakra, India CEO and Head of India Region, OnePlus India, shared “Right from the start of our India journey in 2014, our community in India has always received our products very positively. The India community has played a significant role in our brand’s growth and continues to do so. Owing to this, we believe that India region would make for the perfect venue to house our largest OnePlus Experience Store, called the “OnePlus Boulevard.” This is also a testament towards our commitment to provide our community with the best user experience across all offerings of our brand.
The OnePlus Boulevard will not only serve as a landmark retail space but will also be a dedicated community hub for our community members and customers to connect with the brand directly and cultivate a deeper bond. OnePlus’ journey in India began right here, in our country’s biggest tech hub, Bengaluru. And we are excited to bring our largest OnePlus Experience Store in the world to our India community here,” added Navnit Nakra, OnePlus India CEO and Head of India region.
The new OnePlus Experience Store is a part of the brand’s ongoing endeavor to enhance its offline presence using an omni-channel strategy and provide more retail touchpoints for consumers to interact with the brand on a more intimate level. In 2020, OnePlus announced an investment of INR 100 crore towards offline expansion in India. In line with this, OnePlus has rapidly scaled its offline retail operations over the years, and looks to operate 15,000+ offline stores, including partnered stores, by end of the year.
The OnePlus Boulevard will offer customers all the latest OnePlus products including the newly launched OnePlus Nord CE 2 thereby bringing the brand closer to its diverse user community.
OnePlus prioritizes the safety of its staff and consumers. To comply with government guidelines, OnePlus has implemented essential safety and hygiene measures in its offline stores. These health safety precautions include complete cleaning of store premises, social distancing, frequent temperature checks, and usage of masks.
The virtual launch of the OnePlus Boulevard is set to happen today at 7 PM IST. As part of the launch, the brand is offering an exciting avatar activity to viewers wherein viewers can enter a virtual playground in an avatar form. The more avatar players enter the virtual playground, the more the OnePlus store gets unveiled as part of the virtual launch.