Nothing has revealed that it will be selling its upcoming Ear (Stick) TWS earphones through Myntra. Not only that all its audio-category products will start to retail on Myntra going forward. This is a unique approach and perhaps the reasoning could be that the brand is positioning itself as a lifestyle brand. Well, let's know what Nothing has to say about this. Here is the press release detailing the same:
London-based consumer tech brand, Nothing, has announced its association with Myntra, one of India’s leading fashion, beauty and lifestyle destinations. In addition to Flipkart, India’s homegrown e-commerce marketplace, Nothing’s upcoming product – Ear (stick), launching on 26th October 2022 will be available on Myntra.
Talking about the association, Sharon Pais, Chief Business Officer, Myntra, said, ”We are delighted to associate with Nothing to offer an array of premium, high quality and stylish looking audio products to our fashion-forward customer base across the country with high design sensibilities and appreciation for good quality products. In the last two years, we have witnessed an increased demand for audio products on our platform. The upcoming launch of Nothing Ear (stick) will provide our customers with a wider selection in the wireless audio category.”
The next generation of Nothing sound technology, Ear (stick) are half in-ear true wireless earbuds, made not to be felt when in use, and balance supreme comfort with exceptional sound. They are feather-light with an ergonomic fit, delivered in a unique and compact charging case, inspired by classic cosmetic silhouettes.
“For the upcoming launch of Ear (stick), we are excited to join hands with Myntra. With this announcement we also confirm that going forward, all products that are part of Nothing’s audio category will be available on the platform,” said Manu Sharma, Vice President and General Manager, Nothing India. He added, “Delivered in the unique charging case, Ear (stick) is built for those who appreciate our iconic design. With this partnership we want to make Nothing products more accessible for our community.”
Find out everything, including pricing and product specifications, during the online Ear (stick) reveal on 26 October, 7:30 pm IST on nothing.tech.
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