BenQ has launched the SW2700PT monitor aimed at professional photographers. The monitor is especially designed to offer accurate colour reproduction. The monitor has a 27-inch QHD display with 99% Adobe RGB color space, IPS technology, and more. The BenQ SW2700PT monitor is priced at Rs. 75,000.
Read the complete press release below
With the global launch of its new color management monitor for photographers — the SW2700PT — internationally renowned lifestyle innovator BenQ creates color so accurate, it preserves every treasured moment the camera captures. The monitor comes feature-packed with a 27”QHD (2560×1440) display, 99% Adobe RGB color space, IPS technology, hardware calibration,14bit 3D Look Up Table (LUT), Delta E≤2, Palette Master calibration software, ambient light-blocking shading hood, OSD controller and Black-and-White Mode.
Designed for visual perfection in professional photo editing, the SW2700PT is the first photography monitor on the market to bring together an array of high-end features for unmatched color accuracy, fidelity, consistency and seamless compatibility with DSLR cameras. The Adobe RGB color space enables the SW2700PT to display a larger range in shades of blue and green, reproducing more precise color representations for nature photography. The 14bit 3D Look Up Table (LUT) improves RGB color blending accuracy for exceptional color reproduction, while Delta E≤2 in both Adobe RGB and sRGB color spaces offer the truest view of the original image. The product would be priced at Rupees 75,000 for consumers.
Hardware calibration allows users to adjust the SW2700PT’s 14bit 3D Look Up Table (LUT) directly without altering graphics card output data, ensuring that every photo is smoothly and consistently displayed just as it was taken. The SW2700PT comes with BenQ’s proprietary Palette Master Calibration software, which can be used with a calibrator to optimize the color performance of the display. The monitor is compatible with X-rite and Datacolor professional color calibration utilities.
On the launch, Rajeev Singh, Managing Director, BenQ India said, “Every photographer dreams of capturing that singular image, a sliver of time that will never happen again. What if you could isolate the unique magic in every moment? The SW2700PT is designed to effortlessly and accurately showcase the creative vision of professional photographers, enhancing and empowering the visual stories they communicate. With unprecedented color accuracy, attention to precise detail and user-friendliness, the SW2700PT creates colors so true that it brings out the unreproducible essence of every photo, whether taken by a seasoned pro or amateur hobbyist.”
Discerning eyes will marvel at the SW2700PT’s attention to image detail. Every photographic image can be viewed with stunning clarity, definition and accuracy on this QHD (2560×1440) display. With nearly 77% more working space than a standard Full HD display, users can see more of the image they are editing with the incredible detail. The monitor is intelligently designed to give users complete convenience when viewing and editing photos. The monitor’s detachable shading hood blocks ambient light that can often distort a user’s color perception. The OSD controller puts management of the display setting in the users’ hands with three preset buttons, allowing customization of display settings for various applications, such as Adobe RGB, sRGB and Black-and-White mode. Users can simply switch between the presets with a click of a button instead of going through complicated settings. The button on the OSD controller offers quick navigation of OSD function settings. Last but not least, Black-and-White Mode allows users to review and edit black-and-white photos without losing any detail or tone. By previewing color photos in black and white before editing, users can save significant time lost to guesswork and trial-and-error.