Jetpack Joyride India Exclusive edition featuring Tanmay Bhat, Biswa Kalyan Rath and Zakir Khan released for Google Play Store and iOS App Store.
An Indianised edition of the popular mobile game Jetpack Joyride has been launched on the Android Play Store and iOS App Store. The original Jetpack Joyride made by Halfbrick has been removed from the Indian stores as a result. Popular Indian YouTube influencers including Tanmay Bhat, Biswa Kalyan Rath and Zakir Khan are prominently featured in the game as antagonists as part of the Indianisation efforts.
Read the full press release below
Bangalore-based Mech Mocha today announced the launch of the Indian version of Jetpack Joyride, originally created by Australian developer Halfbrick Studios. Known for culturalizing narratives, developing and publishing India-centric games, Mech Mocha is the first publisher in India to do such a deep culturalization of a global hit for the Indian market.
Mech Mocha bagged the Indian rights of Jetpack Joyride in 2017 post raising a Series A round of $5 Million. The Indian version is titled “Jetpack Joyride: India Exclusive”. It will replace the currently available international version on all popular Indian app stores.
Deep Culturalization
The game now stars a new avatar of Barry Steakfries – BarryKanth. BarryKanth is the Billionaire-Playboy-Genius who's got brilliant intellect and the urge to create a range of awesome jetpacks and gadgets to take out his arch enemies. He's got the charisma, the brains & the girl (well, almost!)
In addition to Indianized characters including scientists and vehicles, the game features a different backstory and has implemented level-based gameplay, along with the classic endless running mode re-imagined as "Challenges". Players can enjoy 100+ levels across India along with daily and weekly challenges where players can win virtual rewards as well as real prizes.
The game features a variety of Jetpacks including Lassi Power Jetpack which gives Barrykanth access to sweet sweet lassi 24×7, the ISRO Rocket Jetpack which will put him on the moon someday and the Dhamaka Jetpack which is partly responsible for all of Barrykanth’s explosive and dramatic entrances. Barrykanth disguises as the not-so-suspicious Doodhwala and the partyholic Beach Bum for various missions in the game to ultimately beat the villains.
Culturalized Marketing
Mech Mocha has also partnered with popular Indian YouTube influencers including Tanmay Bhat, Biswa Kalyan Rath and Zakir Khan who have a combined followership of over 15 million among Indian youth. These YouTube influencers are featured as the key villains in the game that spans across three different worlds pan India. Each of them explores a story arch of their enmity with Barrykanth starting right from their childhood to the present day. The rivalry unravels as one of them kidnaps BarryKanth and takes him hostage. Players get to fight these celebrities in Boss fights. These comedians will create content around the game, which will be more appealing to the millennials.
Locally relevant Liveops
For the first few weeks of launch, Mech Mocha has a wide range of special events in the game using the “Challenges” mode that is focused at engaging players. To capture this summer's cricket fever, events themed around IPL (Indian Premier League) are all set to excite cricket fans who take quick breaks in between the matches.
Quotes from Mech Mocha & Halfbrick
Commenting on the launch, Arpita Kapoor – CEO, and Co-founder, Mech Mocha said, “We are proud to unveil the Indian version of Jetpack Joyride, a game that has won hearts of every mobile gamer across the globe. We are a developer-publisher and we only partner with games which can benefit from deeper localization. While Indian players will appreciate the characters and narrative we have built, they will also have a truly world-class gaming experience. We are confident that ‘Jetpack Joyride: India Exclusive’ will find a lot of love among Indian players and will be a trend-setter for how global games can be localized for Indian players.”
Shaniel Deo, CEO of Halfbrick Studios added, “Ever since our partnership with Mech Mocha, we were sure of the love that the team had for Jetpack Joyride brand. The team has gone above and beyond of what is expected from a publishing partner and we wish them best.”
With this launch, Jetpack Joyride has become the first international game to be launched by Mech Mocha in the Indian market. As the only publisher in India that has both, in-house development and marketing capabilities – Mech Mocha has a unique edge for publishing localized globally hit games after localizing them for India. The company further plans to continue developing and publishing India-centric content, leveraging its cutting-edge capabilities in behavioural analytics, LiveOps capabilities and monetization.
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