Sony launches SRS-RA3000 premium wireless smart speaker at Rs 19,990

Sony launches SRS-RA3000 premium wireless smart speaker at Rs 19,990

Sony has announced the launch of the Sony SRS-RA3000 premium wireless smart speaker in India. Priced at Rs 19,990, the smart speaker was first unveiled at CES 2021. The speakers support 360-degree Reality Audio, come with Chromecast built-in and are compatible with Spotify Connect. The speaker also comes with Wi-Fi and Bluetooth connectivity.

Read the entire press release below

Sony India today announced the launch of SRS-RA3000, its latest premium wireless speakers. The RA3000 offers the beauty of Sony’s unique spatial sound technologies packed with smart features. The speakers will fill your room with your favorite background music and is a perfect companion to create a calm and unobtrusive atmosphere.
 
Sony SRS-RA3000 smart speaker
 
360 Reality Audio: Supports to play three-dimensional surround sound
 
Unlike most speakers that spread sound horizontally, the new RA3000 speaker spreads background music both horizontally (wall-to-wall) and vertically (floor-to-ceiling) with Immersive Audio Enhancement and Sony’s 360 Reality Audio content playback. 360 Reality Audio tracks provide the best ambient room-filling experience as they incorporate three-dimensional sound location data, allowing the RA3000 to analyze the location data within and optimally allocate the sound to the speaker’s structure effectively, thus hitting the sweet spot wherever you are in the room and delivering a true enveloping music experience.
 
Ambient room-filling sound: Whether you’re reading, cooking, working, or catching up with friends, ambient room-filling sound is the perfect accompaniment
 
The RA3000 recreates the ambient room-filling sound experience like a well-designed café in your home through Sony’s unique spatial sound technologies. The ambient room-filling sound creates a calm, relaxing atmosphere, helping to create the right ambience for chatting with family and friends. It provides Immersive Audio Enhancement (IAE) based on Sony’s unique algorithm, transforming 2-channel stereo tracks into ambient room-filling sound. Whether you are cooking, cleaning, working or catching up with friends, the speaker recreates a soothing atmosphere.
 
Conventional room-filling sound Ambient room-filling sound
 
Compatible with Spotify Connect™: Play Spotify directly through your speaker using the Spotify Connect™ app on your device for full remote control.
The RA3000 is compatible with Spotify connect for added convenience and flexibility. You can play Spotify directly through your speaker using the Spotify Connect™ app on your device for full remote control.
 
Chromecast built-in: Stream music, online radio and podcasts from your smartphone, tablet or laptop to your audio device, just tap the Cast button.
 
The RA3000 is compatible with a Google Assistant-enabled device with Chromecast built-in and Amazon Alexa enabled devices, allowing you to control music played on the speakers with just your voice. 
 
Bluetooth: Pair your speaker with your smartphone or tablet using Bluetooth® technology and start seamlessly streaming your music collection
 
Choose from several convenient ways to connect and enjoy your music. Simply pair the speaker with a smartphone, laptop or tablet using BLUETOOTH® technology. Enjoy lower latency wireless connectivity with your TV and enhance your TV’s audio performance for a more thrilling viewing experience by connecting the RA3000 to compatible BRAVIA® televisions via Bluetooth connection.
 
Wi-Fi connectivity: Use a Wi-Fi connection to access your favourite internet streaming services via your speaker and control the playlist from your phone
 
The RA3000 fits into your life as seamlessly as it fits into your home. Music can be directly streamed in high quality over your home Wi-Fi network. Perfect for music lovers of all kinds, these wireless speakers provide an option of an analogue connection to prevent details from being lost and you can play your favourite music.
 
Multi-room music: The RA3000 can easily be added to a speaker group in the Google Home or Amazon Alexa app
 
The speaker can also be grouped with multiple compatible devices for multi-room playback using the Google Home app or Amazon Alexa app, allowing you to choose between playing different songs in different rooms, or playing the same music in all rooms at the same time.
 
Customize your settings with the Sony | Music Center app
 
At the touch of your fingertips, control the RA3000 from your smartphone with the Sony | Music Center app. Control your playlist, adjust EQ settings or even turn on/off the Immersive Audio Enhancement and Auto Volume features by simply using the app. 
 
Adjusts volume automatically: This Speaker solves this problem by analyzing every track and automatically playing them at a consistent volume—so you do not have to lift a finger
 
Music lovers can now attest to the bane of listening to tracks that either play too loud or too quiet. This will be a thing of the past as the new RA3000 analyses each track and automatically play them at a consistent volume to avoid the inconvenience of constantly picking up your smartphone or remote to adjust the volume after every few tracks. 

Price and Availability

RA3000 will be available across Sony retail stores (Sony Center and Sony Exclusive), www.ShopatSC.com portal, major electronic stores and exclusively on Amazon e-commerce portal in India from 24th  February onwards.
 
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