The OTT market in India is projected to be worth $15 billion by 2030. With the rise in OTT consumption, there has been an increase in demand for home audio systems that provide consumers with a home theatre experience. Tapping the pulse of the market, Mivi, India's leading homegrown electronics company, is all set to bolster its audio segment with the launch of ‘the country’s first made in India’ soundbars.
Mivi is entering into the home audio category with a 2.2 channel 60W and 100W soundbars that come with 2 in-built subwoofers and multiple EQ modes. The soundbars are designed taking the Indian consumers preferences and needs into consideration and are built with a bass heavy profile. Meticulously designed exterior with metal casing provides a premium finish and a superior look.
Slated to be launched in the coming week, the soundbar will be available on Mivi.in and Flipkart at very attractive launch prices. Mivi, with its in-house designed and developed soundbars, is poised to revolutionise the home entertainment experience for audiophiles.
Speaking on the latest development, Midhula Devabhaktuni, Cofounder & CMO, Mivi said, “When it comes to consumer technology, the Indian market sees vast demand but unfortunately, little homegrown supply. Mivi was founded to change this and introduce completely ‘Made in India’ hearables. We are thrilled to expand our product line with the upcoming soundbars, which will entirely be manufactured in our Hyderabad manufacturing plant. We believe that this is another step towards revolutionising the Indian consumer tech market and will be launching more such products soon.”
Mivi brand intends to tap into India's current talent pool, create more job possibilities, encourage more Indian brands to produce locally, and lessen their reliance on imports. Furthermore, Mivi is redefining the Indian electronics market and has established itself as the “go-to” brand for consumers looking for the latest technology while maintaining style and affordability.
Follow Us
