ShopInSync Inc. has launched India’s first platform to offer a comprehensive and connected online shopping experience across millions of products from leading E-commerce sites including Flipkart, Snapdeal, and Amazon. It offers easy price comparison and the option to communicate, share and collaborate with the user’s friends and family through an integrated messaging service. The service is also available as mobile app on Android with an iOS version launching soon. The service covers 12 major categories ranging from Fashion, Kids, Electronics, Mobile/Tablets, Home Goods, Applicances, etc.
Read the complete press release below
ShopInSync Inc, launches India’s first platform that offers the convenience of a one-stop shopping experience across millions of products, discovery of top offers from leading E-commerce sites including Flipkart, Snapdeal & Amazon. ShopInSync offers easy price comparison, and the ability to communicate, share products and collaborate with your friends/ family in a seamless way, via an integrated messaging service.
Online shopping in India has primarily been a solo experience, to understand users better ShopInSync’s core team conducted a consumer research prior to the launch. As per the insights, inputs/ suggestions/ validation from close friends and family was one of the most important factors in their purchase decisions. Also, consumers look for a platform that will give them convenience to shop everything from one store.
E-commerce in India is growing rapidly, as per estimates by NASSCOMM it is expected to touch $100 billion by 2020. While price is the most important factor in shoppers’ decision making process, a vast majority of buying decisions in India are influenced by the suggestions and opinions of friends and family.
To cater to this need Raj Ramaswamy, CEO/ Co-founder ShopInSync, Ex- Product Management and Revenue Executive at Yahoo, along with his colleague Ashish Parnami, Ex – Product and Engineering leader at Yahoo came together to build ShopInSync. ShopInSync’s mission is to make online shopping more human and to help connect users so they can make the best purchase decisions.
“We designed ShopInSync to serve the unique needs of the Indian shopper” said Raj Ramaswamy CEO ShopInSync.“While comprehensiveness and finding the best value are among the top factors, majority of purchase decisions are made in consultation with family and friends. With ShopInSync, we aspire to bridge both these worlds and bring a seamless, comprehensive and connected shopping experience”
The service is available as a mobile app (Available on Android Play Store). To begin with it covers twelve major categories ranging from Fashion, Kids, Electronics, Mobile/ Tablets, Home Goods, Appliances and more. Most importantly ShopInSync offers the ability to discuss and decide with your friends and family seamlessly, via an integrated messaging service. The iOS version of this app will be launched soon.