TIMEX has partnered with a Indian consumer technology startup BLINK to launch its new activity tracker TIMEX BLINK in India. The device connects to smartphones via Bluetooth and tracks activities like steps, distance, calories, sleep.
The watch features a 0.9-inch OLED display which shows time and current battery level. It is powered by a 90mAh battery, which can be charged using a micro USB cable. Both the companies co-developed an SOS functionality for the device. It is also able to send instant mail, SMS and save emergency contact details and send a user’s GPS Location in case of an emergency. The activity tracker is compatible with both iOS and Android.
Anupam Mathur, Head-Sales and Marketing, Timex Group India Limited, said, "The watch is for modern men and women who demand a fit and active lifestyle as well as are always connected on the go. It combines modern technology with Timex's trusted craftsmanship and American Legacy to give consumers more than just a watch."
"The 'SOS' feature has been integrated to specifically address a key requirement in our country; while keeping it discreet enough to not affect the overall features and look of the watch. The product nicely encompasses TIMEX’s years of experience in watch-craftsmanship; and BLINK’s forte in developing connected devices with a technology platform." added Somnath Meher, Co-Founder and CEO, Blink.
The TIMEX BLINK is available in three different case colors: Black SS, Silver SS and Rose Gold SS. Each variant is available in stainless steel Mesh, premium leather and silicone strap options. The watch is priced at Rs 4,495 when purchased in "Leather styles" and at Rs 4,995 with "Bracelet style". It is exclusively available from TIMEX authorized stores starting November 15.