The Tag Heuer smartwatch is developed in partnership with Google and Intel, and will cost $1800, making it the 'most expensive' smartwatch presently
Tag Heuer has tweeted a teaser image of its upcoming Android Wear-powered smartwatch. It is said to be the ‘most expensive’ Android Wear smartwatch, and will be launched on November 9. Tagging it as the "next step in innovation”, TagHeuer's tweet includes a link which leads to a webpage counting down to the launch. It also has the moniker of ‘Tag Heuer Connected’, and mentions that the smartwatch has been developed in partnership with Google and Intel.
The webpage doesn’t have any information about the specs of the watch. A description on the page that says, “TAG Heuer is pushing the Swiss avant-garde limits even further with the TAG Heuer Connected. Tradition meets innovation, craftsmanship meets savoir-faire, and bold style meets breakthrough technology. The clock is ticking to the major breakthrough.” It was earlier rumoured to be priced around $1400 (approx. Rs. 90,982), following which TagHeuer's CEO, Jean-Claude Biver, confirmed that it will be priced at $1800 (approx. Rs. 1,16,977). No confirmation has yet been found regarding the name of the smartwatch. The dedicated webpage of the smartwatch uses the display title, ‘Tag Heuer Connected’. Recently, Biver referred to the watch as the ‘Tag Heuer Carrera – Heuer 01’, during an interview with Wareable.com.
The partnership between Tag Heuer, Google, and Intel was first announced earlier this year. At that time, it was reported that the companies would build a smartwatch that focuses on both technology and luxury, equally. David Singleton, Director of Engineering, Android Wear said, “By fusing beauty with technology, the Swiss watch has inspired generations of artists and engineers alike—including us at Google. So we’re thrilled to be working with TAG Heuer and Intel to bring a unique blend of emotion and innovation to the luxury market. Together, and using the Android Wear platform, we can imagine a better, beautiful, smarter watch.”
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