After the iPhone, the Apple Watch follows?
Sales of the Apple Watch dropped in the first quarter of 2016, according to a report by Strategy Analytics. Apple had a 52% global market share, a drop from the 63% it had in the previous quarter, said the report. However, global smartwatch shipments grew by 223% annually, to reach 4.2 million units in the quarter.
As per the report, Apple shipped 2.2 million units of its smartwatch during Q1 2016, as compared to 5.1 million units shipping in Q4 2015. By comparison, Samsung shipped 0.6 million smartwatches in Q1 2016 and captured 14.3% of the market share.
Cliff Raskind, Director at Strategy Analytics stated, “Now that many Apple early adopters have their smartwatches and all of the holiday gifts have been unwrapped, it would seem the honeymoon for version 1 of the Apple Watch is over. Future traction for Apple Watch 2 will be closely linked to compelling apps that better exploit the usability of wearable tech, while offering autonomous 4G connectivity and enhanced battery life — all of which are in rather short supply today.”
Last month, Apple posted its first ever decline in iPhone sales along with its first ever quarterly decline in revenue in 13 years. As per that report, Apple sold 51.19 million iPhones during the quarter, a decline from the 61.17 million units that the company had sold in the same period last year.
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Shrey Pacheco
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