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Toshiba has launched its affordable C450ME QLED TVs in India that start at Rs. 26,999 for the 43-inch variant. They are also available in 50-inch and 55-inch screen sizes. These TVs support HDR10+, Dolby Vision and Atmos powered by Toshiba’s Regza Engine ZR. The TV also uses AI for upscaling low-resolution content to 4K.
“In today’s fast-paced world, consumers deserve a home entertainment experience that seamlessly integrates into their lives,” said Mr. Steven Li, MD of Toshiba Televisions. “Our new Toshiba QLED TV is designed to do just that. We’ve gone beyond picture quality to deliver stunning visuals, smooth motion for gamers, and immersive sound that transports you to the heart of the action. With user-centric features and competitive pricing, this launch makes premium technology accessible to everyone, allowing them to enjoy their favourite content in a whole new way.”
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The 43-inch and 50-inch variants of the C450ME TV will be available starting from May 7 on Amazon and Flipkart. The 55-inch variant will be available later. The initial launch prices of these QLED TVs are as follows:
Consumers who purchase between May 7th and May 31st, 2024, will receive a one-year premium subscription to Disney+ Hotstar worth Rs. 1499 and a Jio Cinema family premium subscription worth Rs. 1788, further reducing the effective price.
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Toshiba C450ME has a QLED display, which is to say that quantum dots are used to enhance the quality of the backlight. Like most affordable QLED and LED TVs, this one also has an 8-bit native panel and achieves 10-bit depth using FRC. This is a 60Hz panel and supports a few HDMI 2.1 features like ALLM and VRR for gamers. Popular HDR formats including Dolby Vision and HDR10+ are supported.
The software on the TV is Toshiba’s VIDAA OS, which is a very basic UI. Nevertheless, Toshiba mentions built-in support for Alexa, AirPlay and most of the popular streaming apps in India. Other highlights include 24-watt speakers, 3 HDMI ports and Bluetooth 4.2 connectivity.
