Sony launches new 4K Bravia OLED TVs in India: Price, features and more

Updated on 01-Oct-2024
HIGHLIGHTS

The flagship Bravia 9 series stands out with its Backlit MasterDrive technology.

On the other hand, the Bravia 8 and 7 series offer a balance of advanced features and affordability.

For consumers seeking more budget-friendly options, the Bravia 3 series is a good option.

With its ‘Cinema is Coming Home’ concept, Sony India continues to redefine home entertainment. The new Bravia FY24 lineup, featuring models from the 9, 8, 7, and 3 series, delivers exceptional picture quality powered by IMAX Enhanced, Dolby Vision, and Dolby Atmos. This lineup is perfect for cinema lovers looking to recreate the big screen experience at home.

Sony’s latest Bravia 9, 8, 7, and 3 series televisions are engineered to deliver a premium cinematic experience at home. The flagship Bravia 9 series stands out with its Backlit MasterDrive technology, which offers superior brightness and contrast for enhanced clarity even in dark scenes. The series also includes IMAX Enhanced, Dolby Vision, and Dolby Atmos for better sound and video experience.

On the other hand, the Bravia 8 and 7 series offer a balance of advanced features and affordability. These models come equipped with similar high-end display technologies like Dolby Vision, along with Studio Calibration, which fine-tunes picture settings to match the content’s original quality as intended by creators. The 7 series is particularly appealing for those who want top-tier features without paying for the flagship model.

For consumers seeking more budget-friendly options, the Bravia 3 series offers great picture and sound quality, though without the premium features seen in the higher-end models. However, it remains a solid choice for everyday viewing and casual entertainment.

Price and availability

In India, prices for the Bravia lineup vary based on the model and size, with the Bravia 9 series starting from around ₹3,00,000. At the same time, the more accessible 3 series begins at ₹70,000.

In addition, Sony’s collaboration with filmmaker S.S. Rajamouli ensures the Bravia lineup reflects the filmmaker’s vision. Packed with advanced soundbars like the Bravia Theatre Bar 8, these TVs provide immersive sound and visuals, transforming living rooms into personal theatres.

Satvik Pandey

Satvik Pandey, is a self-professed Steve Jobs (not Apple) fanboy, a science & tech writer, and a sports addict. At Digit, he works as a Deputy Features Editor, and manages the daily functioning of the magazine. He also reviews audio-products (speakers, headphones, soundbars, etc.), smartwatches, projectors, and everything else that he can get his hands on. A media and communications graduate, Satvik is also an avid shutterbug, and when he's not working or gaming, he can be found fiddling with any camera he can get his hands on and helping produce videos – which means he spends an awful amount of time in our studio. His game of choice is Counter-Strike, and he's still attempting to turn pro. He can talk your ear off about the game, and we'd strongly advise you to steer clear of the topic unless you too are a CS junkie.

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