Affordable OnePlus TV launching on July 2 in India

Updated on 11-Jun-2020
HIGHLIGHTS

Pete Lau Founder & CEO, OnePlus took to Twitter to announce the launch date for the new TVs

With the new TVs, OnePlus aims to deliver a premium and more accessible connected ecosystem experience to its users.

The launch event will be hosted at 7 PM IST, 2 July, via a Livestream.

It looks like OnePlus is gearing up to launch an affordable OnePlus TV. OnePlus CEO, Pete Lau took to Twitter to announce the reveal date for the upcoming OnePlus TV. His Tweet reads, “It's official. We're making our premium smart TV experience more accessible to our Indian community. #SmarterTV”. The launch event will be hosted at 7 PM IST, 2 July, via a Livestream. There is no information on the screen size, technology or design information about the upcoming OnePlus TV. 

"In 2020, we aim to further enhance the OnePlus connected ecosystem experience. We look forward to offering a wider range of smart TVs that embody our burdenless technology experience, and also provide a truly seamless smart TV experience for our community at an accessible price range,” said Pete Lau, Founder and CEO, OnePlus, “We believe the new range of OnePlus TVs will redefine the premium experience in their respective price segments by providing unparalleled quality, coupled with best-in-class displays and premium design.” 

Since the aim is to bring “accessible” TVs, we think the TV will be more competitively priced. We have seen budget TVs from brands like Xiaomi, Kodak and the recently launched Realme TV dominate the budget space with their popularity. We even have a 55-inch TV from Nokia and the recently announced 43-inch one as well. When OnePlus launched the Q1 and Q1 Pro back in 2019, the TVs were premium priced. The Q1 Pro cost nearly 1 lakh rupees when it launched, making it compete with some offerings from Sony, LG and other premium TV brands. 

It would be interesting to see if OnePlus moves away from the 55-inch screen size to compete with Xiaomi, Realme and Nokia that are working at heating up the 43-inch screen size space. 

When OnePlus launched the Q1 Pro back in 2019, it came with a unique stand and a soundbar that revealed itself when the TV was switched on. It ran on the Android TV platform and even though it did not offer as much customization as PatchWall on Xiaomi TVs, it did have its own set of features, largely governed by the companion smartphone app. A few months after the launch of the Q1 and Q1 Pro, OnePlus also introduced a new remote control to customers which took into account some of the criticism that was shared for the original remote control that launched with the TV. You can check out our review of the OnePlus Q Pro below.

Sameer Mitha

Sameer Mitha lives for gaming and technology is his muse. When he isn’t busy playing with gadgets or video games he delves into the world of fantasy novels.

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