Update: 4 March 2021, 10:30 AM: This launch story has been updated to reflect the MOP of the LG CX 48-inch TV.
LG has finally launched its 48-inch OLED TV, the LG CX, in India. The TV is priced at Rs 1,99,990 on the LG India website but has an MOP of Rs 1,35,000. It was first shown off at CES 2020 and is marketed as a gaming monitor/TV since it has four HDMI 2.1 ports along with support for NVIDIA G-Sync.
Commenting on the launch, Hak Hyun Kim- Director- Home Entertainment- LG Electronics India said, “The gaming industry is thriving and the lockdown, occasioned by the economically disruptive coronavirus pandemic, has significantly boosted the amount of time people spend playing video games or watching movies at home. With our continued focus on providing the most superlative experience for our customers by providing the latest technology that enhances their lifestyle, we believe this new launch will be a harbinger towards setting new benchmarks in gaming, sports and cinema viewing experience, and we are confident our customers will love it.”
The LG CX is LG’s 2020 OLED TV, and in India has been available in screen sizes of 55, 65 and 77-inches. LG has now introduced the 48-inch variant of the TV. Speaking of the LG CX 48-inch OLED TV specifications, it has an OLED panel along with support for 4K. It supports all popular HDR standards like HDR 10, Dolby Vision, HLG. It also supports Dolby Atmos. Under the hood, the TV is powered by LG’s alpha9 Gen 3 AI Processor. It supports Apple AirPlay 2 and Chromecast built-in.
The LG CX 48-inch TV runs on LG’s own WebOS and brings with it access to all popular streaming services thanks to its app store, including Netflix, Prime Video, Disney+ Hotstar, Apple TV, and many more. You have dedicated hotkeys for Netflix and Prime Video on the remote control. It supports both Google Assistant and Alexa. It comes with LG’s Magic remote control that literally works like a magic wand. You can wave the remote to move the cursor on the screen or use traditional navigation via the directional buttons. The TV also has a Home Dashboard to control your smart home appliances.
The LG CX has 4 HDMI ports for connectivity options, all of which are 2.1 enabled, 3 USB ports, 1 RF input, LAN port, Optical port, and headphones out. It also supports Bluetooth 5.0 and also has dual-Band Wi-Fi. The LG CX 48-inch TV has a 2.2 channel setup with 40W of sound output.
Since all the HDMI ports on the TV are HDMI 2.1 ports, they support features like ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate) and 4K at 120Hz. This means that if you have a PS5 (review) or the Xbox Series X (review), or an NVIDIA 30 series GPU, you can take advantage of this TV's gaming features on offer. The 48-inch screen size also makes it ideal for those who want to use the TV to replace their monitor. The TV can also automatically identify when a gaming console is connected and change the picture mode accordingly.
We have reviewed the LG GX, which brings a lot of features similar to the LG GX. You can check out our review of the TV here.
The LG CX-48-inch OLED TV has an MRP of Rs 1,99,990 on LG’s India official website. However, the TV has an MOP of Rs 1,35,000.