Vodafone India will now allow subscribers in the National Capital Region (NCR) the option of choosing their own combination of numbers. The ‘Choose Your Number’ facility will allow subscribers to choose a number combination that holds special significance. The facility will be be available in 52 stores, 212 mini stores and 4,000 multi-brand outlets. To avail this, subscribers will have to visit one of these stores and request for the desired number.
Apoorva Mehrotra, Business Head, Delhi & NCR, Vodafone India said, “Our customer research indicates that there is a deep interest amongst the mobile users to have numbers aligned with some significant event in their lives.” A Vodafone official said that for postpaid customers, the first four digits are fixed, while prepaid customers will have the first five digits fixed. The remaining combination of numbers can be chosen by the subscriber. Vodafone India also said that it has invested Rs. 1,11,000 crore in the country since it entered in 2007, and will shell in another Rs. 13,000 crore, for capacity augmentation and initiatives.
Last week, Vodafone said that it will resolve the call drop problem at the earliest in order to provide the best experience to its customers. Vodafone India’s Managing Director, Sunil Sood, said that Vodafone had opened “war rooms” in Delhi, and have identified that it requires 290 sites in the city in order to resolve the issue. He also said that the company has added 7,000 sites in the last six months, and will acquire additional spectrum to improve quality of service, through trading, sharing, and auction.
Last month, Vodafone had promised to improve the call drop situation in Delhi-NCR within three to four months. At the time, the company was reported to be identifying gaps where its capacity needed to be augmented, and had also spent Rs. 350 crores on upgrading the existing voice and data networks in the region.