Vi's new AI solution flags and tags suspicious messages as 'Suspected Spam.'
The solution provides real-time protection against fraudulent SMS and phishing attempts.
The service is automatic, requiring no setup or additional costs for users.
Vi has introduced an all-new AI-powered spam management solution to offer more security and clutter-free experience to its users. The new advanced solution will use AI and machine learning to detect and flag potential spam messages in real time and protect the users from increasing fraud and unwanted content.
According to the press release, the new solution has flagged over 24 million spam messages. The new system helps the user by instantly spotting and managing potentially harmful messages.
How will it help users
Starting today, the new spam detection solution will be integrated into Vi infrastructure and will analyze incoming SMS messages using AI algorithms trained on millions of examples. The new system will flag fraud links, unauthorized promotions, and phishing attempts in real-time.
Read: TRAI extends message traceability guidelines deadline to December: What it means for users
How Vi’s spam SMS solution works
The new system consistently scans incoming messages using AI algorithms to detect potential threats like phishing links and even identify message patterns, sender details, and suspicious phrases. After it spots the spam messages, it marks them as Suspected Spam, offering instant alerts to users to avoid malicious content. As per the company’s statement, it will use machine learning to adapt to emerging spam trends.
Jagbir Singh, CTO of Vodafone Idea Limited stated, “As more customers embrace digital communication, we recognize the growing threat posed by SMS-based spams and potential scam attempts. Our AI-powered spam detection technology reinforces our commitment to customer safety by delivering proactive, real-time protection. Vi is focused on staying ahead of these threats and empowering customers with information to make their mobile experience safer.”
What are the benefits
The new system offers enhanced safety, and seamless integration to protect the users from fraud. Not only that, the company is also expanding its efforts to fight spam calls. It is working on new measures to detect and block fraud voice calls.
The company has also implemented new user-friendly features like automatic spam complaint filing through its mobile app, which picks up spam content, sender numbers, and dates. It also uses the complaint data to refine the Unsolicited Commercial Communication (UCC) detection system, further preventing abuse.
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Ashish Singh
Ashish Singh is the Chief Copy Editor at Digit. Previously, he worked as a Senior Sub-Editor with Jagran English from 2022, and has been a journalist since 2020, with experience at Times Internet. Ashish specializes in Technology. In his free time, you can find him exploring new gadgets, gaming, and discovering new places. View Full Profile
