These days, many scammers are using web links to target people.
This new rule is aimed at improving security by blocking links leading to malicious websites or apps.
While this change is expected to enhance security, it might cause some disruptions as well.
Mobile users in India will only receive SMS messages with approved web links from today, October 1, 2024. This is now mandatory for telecom service providers and businesses following new regulations from the Telecom Regulatory Authority of India (TRAI). These days, many scammers are using web links to target people, so this new rule is aimed at improving security by blocking those links leading to malicious websites or apps, from reaching users.
TRAI originally planned to roll out this rule in September, but it was delayed to give telecom operators more time to comply. The regulation requires them to whitelist any URLs, APKs, or over-the-top (OTT) links before they can be sent via SMS. This will add a layer of security to protect users from phone hacking or scams. This can reduce the chances of users falling victim to phishing or fraud.
However, there’s a catch also. While this change is expected to enhance security, it might cause some disruptions. I am talking about the users who are relying on SMS for one-time passwords (OTPs) from banks, payment services, or delivery platforms. We all use OTPs to complete online transactions safely and quickly.
Over 3000 registered senders, including businesses and brands, have whitelisted more than 70,000 links with more still to be added. The regulation includes various aspects and requires many entities to comply, so it may take some time before everything is fully functional.
In the long run, the whole aim is to prevent users from accidentally clicking on harmful links, which can lead to personal data breaches or financial losses. The initial deadline for compliance was pushed back, but it doesn’t seem like there will be more delays. This means that companies and users will both need to adjust to the new system soon, so stay tuned for more updates.
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Mustafa Khan
Mustafa is new on the block and is a tech geek who is currently working with Digit as a News Writer. He tests the new gadgets that come on board and writes for the news desk. He has found his way with words and you can count on him when in need of tech advice. No judgement. He is based out of Delhi, he’s your person for good photos, good food recommendations, and to know about anything GenZ. View Full Profile
