The telecom sector in India is ever competitive, with the three major companies Vodafone-idea, Jio and Airtel vying for a bigger chunk of the market. Each of the three companies keeps releasing new plans and offers to entice customers. After updating its postpaid plans, Airtel has now teamed up with HDFC Life to announce a new prepaid plan priced at Rs 249. The plan comes with 2GB data per day, along with unlimited calling and 100 SMS per day. However, what’s unique is that the user recharging with the plan will get Rs 4 lakh life cover from HDFC Life.
Users will need to opt-in for the insurance after their first recharge, which can be done via SMS, My Airtel App or from a retailer. The insurance will renew automatically for subsequent recharges and is available for Airtel subscribers users aged between 18 and 54. Enrolling in the insurance apparently doesn’t require any medical examination or paperwork and “the customer is only required to give a declaration of good health.” The policy will be delivered digitally to the user and a physical copy can be provided on request. Airtel says that this prepaid offer offers “sizeable insurance protection at under Rs 9 per day.”
“Insurance adoption is abysmally low in India, including in urban areas. Price, access and convenience of payments are barriers to adoption. With this innovation, Airtel is removing those barriers for providing basic insurance to a very large set of India’s population and making the process extremely simple – just recharge your phone and you are insured,” says Adarsh Nair, Chief Product Officer, Bharti Airtel.
As mentioned earlier, this new announcement comes soon after the telco Airtel postpaid plans updated to start at Rs 499 with 75GB data and go up to Rs 1,599 to offer unlimited data revamped its postpaid plans. It seems like Airtel is not sitting idle since reportedly coming down to the third spot in the Indian telecom space in terms of subscriber count. Jio reportedly snatched the number two spot from the telco. You can read more about it here.