Aircel to offer free 3G data with select D-Link dongles, routers
The tie up is likely to help the operator increase its 3G user base in the country.
Aircel has tied up with D-Link to offer free data to new users of D-Link data card ‘D-Link DWM-156’ and routers ‘D-Link DWR-512′ and ‘DWR-730’. Aircel will be offering customers 1 GB of free 3G data per month for a period of 3 months.
To avail the benefits, customers need to make a total recharge of Rs. 100 per month post activation; free 3G benefits will be over and above recharge benefits.
Anupam Vasudev, Chief Marketing Officer – Aircel, says “A recent report by IAMAI and IMRB estimates that by June 2014, India will have 243 million Internet users, at which point of time, it is expected to overtake the US as the second largest Internet base in the world. This clearly indicates that India is now experiencing a data revolution and operator- device tie-ups will play a significant role in strengthening the telecom ecosystem, which is critical to fuel this growth. We are confident that with D-Link’s superior hardware technology and Aircel’s robust network capabilities, we will be able to provide a wholesome 3G experience to our customers.”
Anoop Jarial, VP – Product Marketing, D-Link (India) Limited, says: “With our association with Aircel, we aim to provide consumers with a unique online experience that is exclusively designed to meet customer demand. D-Link’s innovative & user friendly 3G devices like DWM-156 & DWR-730 are sure to offer seamless access to high-definition content, music, movie etc. anytime, anywhere.”
Aircel has been focussing on the data market for quite some time. The operator recently tied up with Micromax to offer bundled data, voice and content packages. The new tie up comes shortly after the operator introduced new unified data tariffs for its 2G and 3G customers.