Xiaomi India head Manu Jain claims local manufacturing will boost company's sales in India
Xiaomi aims to sell 7 million units of the Redmi Note 4 smartphone in India. The company surpassed $1 billion revenues in India last year and now aims to become the number one smartphone maker in the next 3-5 years.
For Xiaomi, the Redmi Note 3 was a success and the company claims to have sold nearly 3.6 million handsets. Xiaomi was one of the first companies to start local manufacturing at Foxconn's Sri City unit in Andhra Pradesh. The company plans to expand local manufacturing efforts further. Xiaomi India Head, Manu Jain, told the Economic Times that local manufacturing will boost the company's sales in India.
"We are looking to open one or two new factories with similar capacities to double or triple our capacities, either at Sri City itself or elsewhere in the country, with Foxconn," he said.
Xiaomi announced the Redmi Note 4 with Snapdragon 625 SoC in India on January 19. It sold over 2,50,000 units in the first sale held on both Flipkart and Mi.com. Jain says his company hopes to double the sales volume on the Redmi Note 4 this year.
Xiaomi may have good sales in the online smartphone space, but its peers, like Vivo and Oppo, have expanded themselves into the offline retail space. Back in October, Xiaomi announced the Redmi 3S+, meant exclusively for the offline retail channel, but the company is yet to tap into that market.
"Even while continuing its focus on online first sales strategy, the Chinese firm will nearly triple its offline sales this year to around 30% from some 10% now," notes ET.
Xiaomi has seen significant growth in India since its foray almost two and a half years ago. With Global VP, Hugo Barra leaving the company, Xiaomi will have to bank on compelling features and availability of devices, to maintain its growth in an highly competitive market.
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