You can now exchange your old phone for a new Xiaomi phone by visiting your nearest Mi Home Store
Xiaomi is leaving no stone unturned to get more people onboard. After getting into offline sales and opening up a dozen Mi Home stores across six cities, the Chinese upstart launched a Mi Exchange programme in India. Xiaomi has partnered with New Delhi-based startup Cashify to allow users to exchange their existing smartphones for a new Xiaomi phone.
Under the programme, customers need to visit their nearest Mi Home store to exchange their old phone for a new one. Xiaomi is depending on Cashify’s expertise to determine the value of old phones and propose an optimal price for a new Xiaomi phone.
The resale value is determined by the Cashify app where a user is asked a series of questions about the phone’s condition, like when it was bought, whether there is any damage, etc. Cashify evaluates the value based on the condition of the phone. You can also exchange only one phone for an available Xiaomi phone. Moreover, the old phone needs to be listed on the Cashify website.
Apart from going physically to the Mi Home store to exchange, Xiaomi is also offering a pickup service of the old phone that will be fulfilled by Cashify. The customer needs to pay the full amount of the new Xiaomi phone during the purchase and then schedule a pickup call for the old phone. Cashify will send an executive to collect the device and pay the customer.
Xiaomi became the top smartphone vendor in India along with Samsung for the third quarter this year according to an IDC report. The company, along with Samsung captured 23.5 percent market share in the third quarter of 2017. The report stated Xiaomi almost tripled its shipments year-on-year and doubled it from last quarter. The Redmi Note 4 was the best-selling phone in India once again this year with over 4 million units sold last quarter.
The exchange programme will bolster Xiaomi’s presence in the country even further after it came to the top through a calculated offline expansion strategy of partnering with offline stores and franchises along with having their own showrooms across major Indian cities.
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