Will Apple launch iPhone 17 Pro Max as iPhone 17 Ultra? Here’s what we know

The iPhone 17 Ultra may feature a 6.9-inch Super Retina XDR display and A19 Pro chipset.
Expected design changes include a glossy camera bump, aluminum frame, and anti-reflective screen coating.
The device may introduce a new Smart Siri with enhanced on-screen and context-aware capabilities.
Apple will be introducing its iPhone 17 series lineup this year. The next-generation flagship smartphone, the iPhone 17 Pro Max is expected to feature some major changes compared to the iPhone 16 Pro Max. Recent speculation suggests that Apple may introduce its first-ever Ultra design instead of the iPhone 17 Pro Max. If true, this shift could signal a bold new direction for Apple’s premium smartphone lineup.
Here’s everything we know about the iPhone 17 Pro Max aka iPhone 17 Ultra’s price, specifications, features, launch timeline, and other details.
iPhone 17 Pro Max launch timeline
The iPhone 17 Pro Max is expected to launch in September 2025 along with the iPhone 17 Pro, iPhone 17 Air, and iPhone 17. It is worth noting that the exact iPhone 17 lineup is not confirmed and we will have to wait for the official confirmation with all the details.
iPhone 17 Pro Max design
The iPhone 17 Pro Max aka iPhone 17 Ultra is expected to come with an all-new design. The device is expected to feature a new glossy camera bump. The device is expected to retain its triple camera setup. However, the flash and LiDAR sensors can be moved towards the right side. Additionally, the reports also suggest the device may get a new aluminum frame, ditching the titanium frame.
Also read: iPhone 16 Pro Max vs iPhone 17 Pro Max: 5 big changes to expect from upcoming flagship
Additionally, the company is also expected to offer a new anti-reflective coating on the device making the screen more visible and enhancing the durability.
iPhone 17 Pro Max specifications, features
The iPhone 17 Pro Max/Ultra is expected to get a big 6.9-inch Super Retina XDR display. It may get a new A19 Pro chipset coupled with 12GB RAM to support all the Apple Intelligence features. As for the camera, the smartphone may feature a 48MP triple camera setup. For selfies, the device may get a 24MP front-facing camera.
The device may also get a new Smart Siri with on-screen and context awareness. The users will be able to perform cross-application tasks with the new feature. Other new features remain under wraps at the moment.
iPhone 17 Pro Max price in India (Leaked)
According to the reports, the iPhone 17 Pro Max or Ultra could be priced at around Rs 1,44,900 in the Indian market. However, these updates are not confirmed and the users are advised to take the information with a pinch of salt.
Ashish Singh
Ashish Singh is the Chief Copy Editor at Digit. Previously, he worked as a Senior Sub-Editor with Jagran English from 2022, and has been a journalist since 2020, with experience at Times Internet. Ashish specializes in Technology. In his free time, you can find him exploring new gadgets, gaming, and discovering new places. View Full Profile