Vuclip's latest report suggests that mobile phone now has become the preferred platform of choice for a growing consumer audience
Vuclip has released a detailed report on the most significant mobile video trends for 2014 including those related to consumer behavior, popular content and mobile operating systems and devices.
According to the Vuclip report, top three mobile video trends of 2014 were – mobile is becoming the first and preferred screen, people are increasing the time they spend watching mobile video and the overall experience, from unbuffered viewing to ease of payment, is critical.
Read: Mobile videos becoming mainstream among mobile Internet users: Vuclip
The report says 67 percent of 12,000 global survey respondents prefer mobile as their primary method for watching their favorite movies, music videos, and TV shows, while only 20 percent of men and 29 percent of women still prefer their televisions.
80 percent of respondents watch mobile videos at least once every 2-3 days, with more than half opting to watch daily. 85 percent of men and 75 percent of women said they will increase the amount of time they watch videos on mobile in the future.
73 percent of men and 61 percent of women said it is important that the video not buffer while they are watching it; with 54 percent of men and 49 percent of women saying they would pay to download videos just to avoid buffering. 65% of men and 54% of women prefer the ease of paying through their mobile carrier to purchase mobile videos; followed by credit/store payment and net banking payment, respectively.
Users in India consumed a wide variety of content this past quarter, from a clip comparing Bollywood actresses Katrina Kaif and Deepika Padukone in their new films to a video about two Bangalore girls who beat up two bikers who were bothering them, as well as other Bollywood trailers and movie reviews.
"2014 saw mobile video viewing exploding in growth and becoming the primary form of entertainment for many consumers in emerging markets,” says Arun Prakash, COO, Vuclip. "Our rapid subscriber growth is a testimonial to the fact that people in these markets highly value an excellent viewing experience and compelling content tailored to this medium. And they are willing to pay for the same.”
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