Expedia mobile survey 2014 has revealed that Indians are addicted to their smartphones. The mobile survey highlighted that the Indian traveler no longer uses conventional methods, instead prefers travel apps to make reservations.
The survey highlighted the increased dependency on the mobile platform. Approximately 95 percent of smartphone users admitted that they are very dependent of their devices. The study was conducted by Northstar, a globally integrated strategic insights consulting firm, on behalf of Expedia. This survey was conducted online from August 25 to September 17, 2014 across North America, South America, Europe and Asia Pacific.
The survey highlighted that Indians lead globally in app booking and data roaming plans. Nearly 75 percent of Indian use their smartphone or tablet to make hotel reservations, which is the highest of any country. Nearly 68 per cent of the Indians admitted that they purchased an international data or roaming plan for their mobile device(s) while travelling away from their home network. The survey revealed that desktop is becoming an obsolete instrument with only 28 per cent of the Indians using it for travel booking the second lowest globally. Read: India to have more Internet users than US by 2014-end: Google
Commenting on the highlights of the survey, Vikram Malhi, MD, Asia, Expedia, said: “We decided to conduct this survey to understand the booking behavior of the neo-Indian traveler. The findings clearly suggest an increasing dependency on the mobile platform. Indians lead in app booking and data roaming plans globally. In fact, 75 per cent of the Indians — the figure is the highest among all the countries surveyed — are those who have used an app on their smartphone or tablet to book accommodation.”
Read: India to become the second biggest smartphone market by 2019
Source: HT