Samsung has announced that its upcoming flagship device will come with its own AI assistant. Samsung Executive Vice President, Rhee In-jong told Bloomberg that the new assistant will be “significantly differentiated” from Apple or Google’s assistant. The company had acquired Viv Labs Inc. last month, which had created its own AI assistant called Viv.
Details about how the assistant will work and features it will offer are not yet known but, the Viv assistant is pretty impressive. The assistant features Dynamic Program Generation (DPG), which means that it can write complicated programs on the go. By comparison, existing digital assistants use hard coded programs built into them. Viv also features advanced natural language processing capabilities, which generated the intent for it to write a program. During its unveiling earlier this year, The creator of Viv (who also co-founded Siri) described the assistant as, “software that writes itself.”
It’s possible that the new assistant may be called Bixby. A few days ago, Sasmung filed a trademark for the name in South Korea. The filing hinted that the name was for a voice recognition system.