Xiaomi might be losing its market share in India and Samsung is catching up on that.
Xiaomi has had the market ruler title for a while now.
Samsung is putting in a lot of effort and pushing from all fronts to gain more in the Indian smartphone market.
When we talk about who is leading the smartphone market in India, I am sure Xiaomi comes to your mind. And yes that was true too. For a long time, Xiaomi has been ruling the Indian smartphone market with the many categories of smartphones that it offers. Everywhere you can spot someone owning a Xiaomi smartphone and the company keeps up by releasing new smartphones over and over again. But now, it seems that the company is losing the title and it is slipping away to South Korean tech giant Samsung.
A recent report citing Counterpoint Research revealed that Xiaomi might be losing its market share in India and Samsung is catching up on that. For the uninitiated, Xiaomi has had the market ruler title for a while now. However, recent predictions believe that Samsung will take over 18% of the market volume by the end of the calendar year 2023, according to a report by Business Standard. So, Samsung will straight up take over Xiaomi and become the market leader if the prediction turns out to be true.
Also read: Samsung beats Apple as smartphone shipments decline by 8-percent: Counterpoint
Further, the prediction revealed that Xiaomi’s market share will fall to 15% by the end of calendar year 2023. Not only will Xiami lose to Samsung, but will also further fall to the third spot, as per the prediction. The reason behind this could be the challenges and scrutiny that the company had to face from investigative agencies. All this turns out in Samsung’s favour as it is all set to make a comeback as the market leader.
Also read: Counterpoint’s Q2 2022 Market Monitor report documents Samsung and HONORs growth
Now for this, Samsung is putting in a lot of effort and pushing from all fronts to gain more in the Indian smartphone market. The company has a well-thought-out business strategy in place. The Galaxy A series is for offline channels, the Galaxy F series for online retail through Flipkart, and the Galaxy M series on Amazon. On top of that, its flagship smartphone series the Galaxy S and the Galaxy Z are also contributing to its market share in India.
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Mustafa Khan
Mustafa is new on the block and is a tech geek who is currently working with Digit as a News Writer. He tests the new gadgets that come on board and writes for the news desk. He has found his way with words and you can count on him when in need of tech advice. No judgement. He is based out of Delhi, he’s your person for good photos, good food recommendations, and to know about anything GenZ. View Full Profile
