Research in Motion (RIM) has made it clear that no devices that will run the in-works BB10 operating system will be unveiled this year. The Canadian company, that makes the Blackberry smartphones, has clarified that it will continue to make announcements regarding the progress of the development of BB10 and share news about new features. Research In Motion’s Chief Marketing Officer, Frank Boulben said this in an interaction with Cnet.
In a nutshell, BlackBerry fans waiting to see what the next generation of BlackBerry smartphones will bring will have to wait until early 2013. The idea being to reveal the hardware very close to the final launch.
It isn’t a surprise that the company is keeping its cards close to its chest. RIM has a lot riding on its next-generation BlackBerry 10 operating system, and this is the make-or-break stage. There is hope that BlackBerry 10 will reverse its falling revenue, and continued losses.
RIM will continue to show-off the capabilities of the operating system to the public, as well as continue sharing alpha devices with developers. The recent trend points at companies announcing and unveiling their phones some time before the official launch. However, RIM has decided against adopting that strategy, keeping in mind the slew of upcoming launches aimed at the Christmas season shopping rush.
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