RCom launches My College Plan; offers unlimited WhatsApp access

By Kul Bhushan | Updated on 15-Oct-2012

15-Oct-2012

Reliance Communications (RCom) has teamed up with WhatsApp in India and has introduced two new plans – ‘WhatsApp Plan’ for all its prepaid GSM subscribers and ‘My College Plan’ for the students across the country.

Reliance’s ‘My College Plan’ includes unlimited access to WhatsApp IM for all college students on prepaid Reliance GSM network across the country. The plan is available for a monthly rental of Rs. 16.
Under ‘My College Plan’, users can call and SMS to contacts within their specified group at 5p and also a student to broadcast a juicy tidbit in the campus through a SMS to the entire college group for just Rs 3 by texting the message to 51112.

My College Plan is available with a validity period of 30 Days from the date of recharge and the plan is auto-renewed every 30 days unless unsubscribed. This plan is available with SMS based recharge and applicable to most of the colleges across the country and students can get their college IDs from the official website of Reliance Communications. To know more about the scheme, click here.

WhatsApp Plan is also quite similar to My College Plan. The plan, priced at Rs. 16/month, is available for all prepaid Reliance GSM customers in the country. Facebook is bundled complimentary in this pack for a limited period and hence a customer use of WhatsApp and Facebook is absolutely free on the Reliance network. “WhatsApp Plan” is available with a validity period of 30 Days from the date of recharge and the plan is auto-renewed every 30 days unless unsubscribed.

Commenting on the tie-up, Sanjay Behl, group head, brand and marketing, Reliance Communications, says: “This is the first of its kind offering of sharing unlimited text, music, pictures and videos. It will provide a compelling new experience with incredible affordability to smartphone users across the country. We are hoping this offer to trigger a significant shift of youth customers using smartphones to our superior network.’’

Speaking about the partnership, WhatsApp co-founder Brian Acton says: “With the rapid growth of smartphones in India, we are currently working with industry leaders across countries. This would help leverage the power of data through their smart communication devices.’’

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