Phicomm Passion 660 debuts in India, priced at Rs.10,999

Phicomm is the latest entrant in the Indian mobile phone market. The company has debuted with a handset called the Phicomm Passion 660. Priced at Rs. 10,999, the smartphone will be exclusively available via e-commerce site Amazon. The phone will go on sale June 9.

The Phicomm Passion 660 is 7.3mm slim and weighs about 110g. It has a 5-inch full HD display with Gorilla Glass protection. The Passion 660 comes with a 13.0-megapixel rear camera and a 5.0-megapixel front facing shooter. The phone runs Android KitKat and is powered by a Qualcomm Snapdragon 615 processor along with 2 GB of RAM. The phone comes with micro SD card slot, which also can be doubled up as a nano SIM holder. Connectivity options include dual-SIM, 4G, WiFi (b/g/n), Bluetooth 4.0, GPS and even NFC. A 2300 mAh battery powers the phone.

The new Phicomm Passion 660 will be competing against the Xiaomi Mi 4i, which features 5-inch full HD display, 615 octa-core 64-bit processor along with 2GB of RAM, 13MP rear camera with two tone flash and 5MP front-facing cameras. The phone is powered by 3120mAh battery. The Mi 4i is priced at Rs. 12,999. Check out our full review of the Xiaomi Mi 4i.
Phicomm is the latest brand to enter an already crowded Indian mobile phone market. Following the trend, the company has chosen the budget segment and online-exclusive model. Recently, the likes of CoolPad, Meizu and Vivo joined the Indian market. Besides the newcomers, Phicomm will also have to compete with the likes of Micromax, Xiaomi, Asus and Motorola which have been consistently targeting the budget smartphone segment.

What do you think about Phicomm's new phone? Will the brand survive the intense competition? Let us know your views in the comments section below:

Buy Phicomm Passion 660 from Amazon at Rs. 10,999

Follow Us

Digit NewsDesk

Digit News Desk writes news stories across a range of topics. Getting you news updates on the latest in the world of tech. View Full Profile