Pepsi branded smartphone now official
The phone is called the P1s and company has started a crowdfunding campaign in China for the device which has a 5.5-inch FHD display and a fingerprint scanner
Pepsi’s rumoured smartphone, the P1s, is now official. The company has started a crowdfunding campaign for the device on China’s equivalent of Kickstarter called JD Finance. The phone comes with a 5.5-inch Full HD 2.5D display and is powered by a MediaTek MT6592 SoC that is clocked in at 1.7GHz with 2GB of RAM. The P1s comes with 16GB storage which can be expanded via a microSD card and also comes with a 3000mAh battery. At the rear of the device is a 13MP camera while there is a 5MP front camera. The Pepsi P1s will run Android Lollipop v5.1 with an overlay called Dido OS 6.1. The device seems to be built out of metal and will have a fingerprint scanner at the back.
The least amount of money that supporters can spend on the campaign is one Yuan (approx. Rs. 10). For this amount, supporters will enter a lottery where 1 of every 500 supporters will win the phone. The lowest amount of money that would guarantee the Pepsi P1s is 499 Yuan, which is about Rs. 5,200. However, the limit of 1000 supporters for that amount has been reached. Thise interested in owning the Pepsi P1s will have to commit 699 Yuan (approx. Rs. 7,200). However, they will have to hurry as this has a limit of 1000 supporters as well. There are no limits for those who commit 1,299 Yuan, which is approximately Rs.13,400. The project has up till December 3 to reach its target of three million Yuan (approx. Rs. 3.1 crores) and has raised about 662,238 Yuan till now.
Rumours of smartphone with Pepsi’s branding popped up in October this year. A Pepsico spokeswoman had told Reuters via an email that, “Available in China only, this effort is similar to recent globally licensed Pepsi products which include apparel and accessories.” Pepsi isn’t the only brand to allow its name to be on smartphones. Sports car manufacturer Ferrari and even the football club FC Barcelona, have allowed smartphone makers the license to create limited edition phones with their branding.
Source: G for Games