Replacements being done as quickly and efficiently as possible
Samsung Electronics Co Ltd said on Tuesday that it has recovered 60% of the Galaxy Note 7 devices sold in the United States and South Korea that were recalled earlier. These numbers suggest that Samsung is trying to recover from this disaster urgently in big markets.
In a statement issued earlier, Samsung has stated that it is entirely focussed on replacing all affected devices as “quickly and efficiently” as possible, repeating its request to all Note 7 customers to switch off their device and turn it in. You can read their official statement for India here.
On Sept 2, a global recall of more than 2.5 million devices was issued by Samsung in the wake of multiple devices catching fire due to a faulty battery. The devices being provided as a replacement apparently contain safe batteries according to Samsung.
Although Samsung is trying to get the devices off the market as soon as possible, the recall process is proceeding much slower than they would like. To add to that, further incidents of Note 7 devices catching fire are causing damage to their reputation. Multiple airlines across the world have issued warnings and outright bans on using or charging the Note 7 onboard a flight. Due to the recall process taking longer than expected, Samsung even had to push back the launch of the device in its home market in South Korea. This entire ordeal is expected to cost Samsung upwards of $5billion and is not going to go without leaving a mark. While Samsung claims that almost 90% customers who have returned the recalled devices have opted for a replacement Note 7, it is unlikely that this will instill confidence in new consumers.
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