Oppo has launched a new entry-level smartphone called the Joy Plus. Priced at Rs. 6,990, the smartphone runs ColorOS 2.0 based on Android 4.4 and is powered by MediaTek MT6572 Dual-core 1.3GHz processor along with 1GB of RAM.
The Oppo Joy Plus has a 4-inch screen with 480 x 800 234PPI. It sports 0.3 MP front camera and 3MP rear camera. The phone comes with 4GB of ROM and supports 32 GB expandable storage via microSD card. It comes with dual-SIM slot. A 1700 mAh Li-Ion removable battery powers the smartphone.
“Our aim at OPPO India is to provide our customers with ground-breaking technology at affordable prices. The Smartphone market in India is constantly evolving and we intend to reach across sections through our budget Smartphone, Joy Plus. We are looking at aggressive market penetration this year and we are confident that Joy Plus, packed with latest features will provide our customers more personal and reliable mobile experience,” says Mr. Tom Lu, CEO, OPPO Mobile India.
Oppo's attention towards the entry-level segment isn't very surprising. The segment has grown quite popular over the months, especially after the launch of high spec'd phones such as Moto E, Redmi 1S and Lenovo A6000. Moreover, Google also joined the fray with its Android One phones. More competition in the affordable segment is always a win win situation for customers who can now have a plenty of options without spending a bomb on phones.
Oppo recently launched its R5 smartphone featuring octa-core processor, 2GB of RAM and 5.2 inch display. Here's our detailed review of the Oppo R5.