Now, Lenovo and Moto will ‘Make in India’ too

Lenovo announced today that it will make smartphones for its own brand and for Motorola Mobility in India, out of its manufacturing plant in Sriperumbudur, Chennai. Moto E units are already rolling out of the Chennai plant, while Lenovo has stated that its K3 Note will follow soon. The plant presently has a 6 million units manufacturing capacity, with Lenovo projecting a target of 14 million units manufacturing capacity for the next fiscal year.

The plant will house separate manufacturing lines for Motorola and Lenovo devices, and will have 1,500 employees for manufacturing, testing and assembly lines. The companies have stated “huge success” in India as the reason to decide on manufacturing in the country. Previously, Lenovo had PC manufacturing plants in the country, and hopes to see similar success with its cellphones too. 

Chen Xudong, President MBG group and Chairman of Motorola Mobility Operating Board, stated via the official press release, “Lenovo is not new to manufacturing in India. We recognised the potential of India and invested in PC manufacturing several years ago. We are excited to expand our presence, and tap into India’s competent talent pool that will enable us to develop cutting-edge products for our customers across the world.”

Alongside manufacturing, supply chain operation and back-end services integration are also under way. Amar Babu, Chairman of Lenovo India and COO of Lenovo Asia-Pacific, stated that manufacturing locally in India will not result in online-only cellphones like the Lenovo K3 Note to be brought to offline retail stores. Distribution strategies are presently being discussed, but as of now, the cellphones will be sold and distributed using the existing system only.

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