The Nokia Ovi Store and Ovi Music Store have been doing especially well, and it is to be expected that Indians are contributing a significant portion of the overall revenue, with the prevalence of Nokia in the country.
Nokia has revealed its latest batch of usage statistics from India, showing us the trends in apps and music downloads in the country. The global study was conducted by Nokia along with Professor Trevor Pinch, Cornell University’s leading sociologist and professor of science and technology studies. It supposedly analyzed more than 5,200 smartphone users in 10 countries, including India, China, South Africa, Brazil, Germany, UK, and the USA.
Nokia Ovi Store
[RELATED_ARTICLE]In terms of apps, Nokia’s global study finds that Indian users prefer downloading business-focussed mobile applications from the Ovi Store, apps such as email and expense managers, when compared to other countries in the study..
Find the list of Nokia’s findings, relevant to both India and world, below, in Nokia’s words:
India Key Facts:
- 77 per cent of people in India have up to 30 apps on their smartphone, with men more likely to download an app (93 per cent) vs. women (87 per cent)
- The most popular apps to download are music (41 per cent), social networking (41 per cent), business (27 per cent), photo/ personalization (22 per cent) and games (22 per cent)
- The most popular apps people actually use are social networking (40 per cent), music (36 per cent), business (28 per cent), utilities (21 per cent), games (21 per cent)
- Women (43 per cent) are more into social networking than men (38 per cent)
- The majority of 18-24 year olds download and use social networking apps
- 58 per cent of people like to download apps because they know they’ll benefit their life, 48 per cent of Indians think it’s important to have the most recent technology and applications and 34 per cent feel they need to be able to download the latest music releases
- Most Smartphone users frequently rely on apps throughout the day (48 per cent) while a further 22 per cent log on and use them two or three times a week
- 31 per cent of people use their apps at home while 29 per cent use them while commuting to and from work
- 17 per cent of Indians only download the free apps available for their phone via sites such as store.ovi.com
Other research highlights:
- Games (38 per cent), social networking (35 per cent) and music (29 per cent) are the most downloaded apps, with social networking (31 per cent), games (29 per cent) and utilities (25 per cent) being the most used.
- South Africans are the most connected with 45 per cent using social networking apps – 5 per cent more than Brazil and India.
- Singaporeans are at the top of the scoreboard when it comes to mobile gaming, with 49 per cent using or downloading.
- More than any other nationalities, the Chinese like to keep their fingers on the pulse of news and information (30 per cent).
- Almost a third (28 per cent) of practically minded Italians would rather opt for a travel app than carry a cumbersome guidebook when heading abroad.
Click next to see India’s trends when it comes to downloading music for their mobile phones, with the Nokia Ovi Music Store study…
[RELATED_ARTICLE]India’s Ovi Music Store supposedly offers close to 5 million legal, digital soundtracks from a range of artists, including international hits and local talent. Check out the key music download trends below, in Nokia’s words:
Snapshot of Nokia Ovi Music download trends 2010:
Most downloaded songs of a particular artist:
- A R Rahaman
Top 3 most downloaded male international artists in India:
- Enrique Iglesias
- Eminem
- Linkin Park
Top 3 most downloaded female international artists in India:
- Shakira
- Taylor Swift
- Norah Jones
Top 3 genres downloaded:
- Bollywood
- Pop
- Rock
Top 5 most downloaded Bollywood songs:
- Tere Mast Mast Do nain – Dabaang
- Zor Ka Jhatka Haye – Action Replayy
- Pee Loo Hoto Ki Sargam – Once Upon a Time in Mumbai
- Munni Badnamm Hui – Dabaang
- Guzaarish he Ye Jo Baarish – Guzaarish
Top 3 most downloaded male playback singers:
- Rahet Fateh Ali Khan
- Daler Mehendi
- Mohit Chauhan
Top 3 most downloaded female playback singers:
- Mamta Sharma
- Suniddhi Chauhan
- Monali Thakur