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The Ovi Music Unlimited offer and the Ovi Music Store have been extremely popular with the Indian public, and Nokia knows it. It has now decided to associate with Hungama Digital Media Entertainment to offer Ovi Music Shorties, a collection of 500 of the most recent top-selling songs in a 90 second format. This will give Nokia phone users the speed and ease of smaller downloads, as well as the chance to stay abreast of the latest songs across genres on a daily basis.
[RELATED_ARTICLE]While this does seem a little puzzling…why would customers pay for half a song…data transfer charges and speeds in their current avatars are quite frustrating. A Nokia spokesperson commented on the trend: “With Ovi Music Store we are offering Indian consumers the biggest legitimate digital music service in India, with over 4 million songs. A key trend we have observed is that a lot of consumers prefer to download songs of shorter duration. Nokia Ovi Music Shorties will address this need for quick and easy music downloads.”
3G will almost definitely change all that, but of course, only if the data plans are economical enough.