Finally the curtains have been lifted on the much awaited launch of the Moto G, which is scheduled for a release in India "last week of this month", reports TOI. However, Motorola isn't spilling the phones on the price, but says it would be priced competitively.
William Moss, director of corporate communication at Motorola Mobility, said "it is going to be price competitive… if you look at what the device offers, the kind of responsiveness and performance it has, Moto G will be competitive with its peers."
As of now Motorola has struck a deal with an anonymous distribution partner for the Moto G launch in India. "Right now our plan is to announce Moto G in India with a partner in the last week of January," said Steve Sinclair, vice president of global marketing at Motorola Mobility.
At an event a few months back, Motorola launched the Moto G in several markets including Brazil and U.S, aimed at budget buyers. Motorola says that the company follows up on the philosophy of Google, which acquired Motorola Mobility in 2012.
Under the hood of the Moto G we have the Snapdragon 400 chipset with a quad-core 1.2GHz processor, Adreno 305 GPU along with 1GB RAM. The smartphone runs on Android 4.3 Jelly Bean from the get go and Motorola says that the Android 4.4. Kitkat update will be available in January 2014. The rear of the smartphone has a 5MP camera and the front has a 1.3MP video-calling camera. A 1950mAh battery powers the entire package. Taking a leaf from the Moto X, the smartphone is available in a bunch of colours such as red, yellow, blue and more.
The smartphone will be available in two storage variants – 8GB and 16GB. The 8GB variant is priced a $179 (Rs. 11,300 approx.) and the 16GB variant is priced at $199 (Rs. 12,500 approx.). In India, Motorola will launch a dual-SIM variant of the smartphone.
In the sub 15K price range, the Moto G will face competition from the likes of the Xolo Q1000S, Micromax Canvas Magnus, Micromax A90S, Xolo Q2000, Sony Xperia M Dual and more. Also read: Motorola Moto G: 5 reasons why you should wait for it to launch in India
According to Sinclair, Moto G follows up on the philosophy of Google, which acquired Motorola Mobility in 2012.
"We are keeping the price of Moto G low because that is what we choose to do. We want to make money on these phones… we are not losing money. But we also want to deliver lots of value to consumers," said Sinclair. "In future consumers are going to be very discerning about what they are paying for a phone. It is hard to say if others are going to follow the similar low-price model but we will stick to our strategy.
Source: TimesofIndia