Indian handset manufacturer Micromax announced that the company has sold over a million units of its flagship Canvas range of smartphones.
Micromax has made quite a name for itself in the budget smartphone world in India. Some of its most successful products have been the Canvas 2 A110 and the A116 Canvas HD. It is no surprise then that the company has announced that it has sold over a million units of its Canvas range of smartphones.
Micromax’s Canvas range of smartphones has three devices – the A116 Canvas HD, the Canvas 2 A110 and the Canvas Viva A72.
Commenting on the success of the Canvas Range so far, Mr. Shubhodip Pal, CMO, Micromax, said, “The Canvas series has proved to be a trendsetter in Indian smartphone segment. The demand for these devices has been on an upward curve from the time of their launch. These are our flagship models and the overwhelming consumer response has made us confident that we are headed towards the right direction. When we launched the Canvas HD, for the first time our online sales partners had witnessed a digital queue in cyberspace to such an extent for any product, to the traditional cue one normally sees. It was great to witness consumers wait until 12:00am for their chance to book the Canvas HD on Valentine’s Day selling 9000 units in less than 24 hours.” We hope to further strengthen our leadership in the smart phone segment in the coming months, as we continue to bring an exciting range of “CANVAS” phones which are driven by consumer insights and cater to the needs of the market.”
The Canvas 2 A110 is one of the most successful 5-inch budget phablets to hit store shelves. Boasting of a 5-inch display and dual-core processor, the A110 runs Android 4.0 ICS straight out-of-the-box. The smartphone is upgradable to Android 4.1 Jelly Bean but the upgrade isn’t available over the air or through PC software. You have to go to a service center to upgrade the smartphone.
The Canvas HD on the other hand, launched with a quad-core CPU and ran on Jelly Bean. The downside to the smartphone is that due to supply issues, the device was out of stock for quite some time.
Micromax is also taking a dig at the Apple and Samsung EMI scheme with a picture posted on Facebook and the official website. The image has all the three Canvas smartphones with a punch line that reads, “Can own without EMI”.
This isn’t the first time that Micromax has taken a dig at competing smartphone makers. In the past we have seen Micromax take a shot at the Samsung Galaxy Y ad campaign on TV. You can check watch the ad campaign here.