Micromax, Karbonn and Lava to soon launch entry-level and mid-range smartphones in India

Micromax, Karbonn and Lava are preparing to announce new smartphones in India that will be launched between entry-level to mid-range segment. All the three brands have either confirmed or have shown an intention to make a comeback in the smartphone market amidst growing anti-China sentiments in India. 

The official Twitter handle of Micromax, while replying to a users tweet revealed that the company is “working hard” and will soon “come up with something big”. In response to another user’s query, the handle tweeted that the company is preparing a “device with premium features” that’s budget-friendly as well. Interestingly, the last phone from the company remains the iOne Note that was launched in October 2019.

According to a report by Gadgets360 that cites a “person familiar with company’s plans”, Micromax is going to launch three new smartphones in India as a part of “soft launches” that will likely be held in July. It further states that these smartphones would be priced under Rs 10,000 in India. 

Notably, the company has been notorious when it comes to rebranding a phone, something it has been known to do in the past. It remains to be seen when Micromax announces the new smartphones officially and how it manages to offer value for money phones to the Indian consumer. 

Karbonn to launch two new smartphones in India by September

Karbonn Mobiles has been catering the feature phone category from a while now, but in a recent interview to The Mobile Indian, Sashin Devsarre, Executive Director of Karbonn Mobiles revealed the company’s plan to launch two new smartphones in India between by September. He went on the confirm that both these smartphones will be priced well under Rs 10,000.

The company has been developing a new UI for its smartphones that will be turned to the Indian preferences with a reinforced focus on data security and privacy. While there is currently no information about these phones, the new smartphones by Karbonn have been confirmed to come with a clean and robust UI which indicates a focus shift in the way manufacturers are now prioritizing user experience for the consumers.

Upcoming Lava phone spotted on Geekbench

A GeekBench listing for an upcoming Lava Z66 has been spotted hinting at an imminent launch. As per the listing, the phone has 3GB of RAM and runs on Android 10. It is powered by a Unisoc (formerly Spreadtrum) processor with a 1.20Ghz clock speed. The Z66 has been awarded a single-core score of 153 points and a multi-core score of 809 points, indicating it could be an entry-level phone.

Lava Mobiles had launched the Lava Z53 with Android Pie (Go Edition) back in February and it looks like the Z66 will follow suit.

We’ll know more about the launch details of smartphones by these Indian smartphone manufacturers as we near the official announcement.

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