Micromax aims to reach out to the new age customers as it plans develop an ecosystem of Cyanogen based devices.
Micromax has introduced a new venture – Yu Televentures – that will focus on customised software and services. Micromax has also tied up with Cyanogen to launch Yu-branded Cyanogen OS-Based smartphones. Targeted at growing tech enthusiasts in India, the new Yu series phones will be available exclusively via online – similar to the model adopted by Motorola and Xiaomi.
According to Micromax founder Rahul Sharma, the new Yu phone will be launched as an affordable product for customers and will be initially launched in India followed by other markets. "We're targeting all tech enthusiasts who will be able to bootstrap the device and play with it,” he says.
Cyanogen is quite popular among the geek community who likes to customise their phones. OnePlus has created quite a buzz with its Cyanogen-based OnePlus One phone. Read OnePlus One Review
Micromax, one of the largest smartphone brands in India, has been facing stiff competition from the likes of Xiaomi in India. Xiaomi has gained a lot of popularity, especially among specification-conscious customers, for its online-exclusive business model and high spec'd phone at affordable pricing. Micromax, however, can tap the segment with a higher volume of smartphones, and perhaps extensive marketing campaigns.
That being said, first Yu-branded smartphone will be launched next month. Micromax has already promised that it will honour the warranty of Yu phones even if they've been rooted. Micromax also plans to launch wearable devices – smartphones and smart bands – in the near feature – a move likely to be a huge push to Cyanogen.
Source: Indian Express
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